What Can Publishers Learn from Digital Comic Books?
The emergence of digital books has been anything but easy for publishers. That's especially true in the trade market, where traditional sales channels have been upended by changes in consumer behavior and publishers have struggled to realize the early promise of the ebook as a rich new digital canvas.
John Parsons (john@intuideas.com), former Editorial Director of The Seybold Report, is an independent writer, ghostwriter, and editor. He is the co-author of the interactive printed textbook, Introduction to Graphic Communication, on the art, science and business of print, which has been adopted by Ryerson, Arizona State, the University of Houston, and many other schools and vocational training centers. Custom editions of the book are under consideration by major printing companies and franchises for internal training purposes.