Digital Directions: Of Androids and E-books
What we can learn from the launch of the first Android phone
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3. Integrated Transactions
The purchase of content must be embedded in the content experience itself. It's a win-win: ease of use for the consumer and more content sold. Apple's placement of the iTunes Store as just another tab on the left navigation panel of iTunes was subtle yet brilliant, and of major significance. There is no shopping cart, no checkout aisle, and no disruption of the experience. Kindle gets it right too: The bookstore is inside the book.
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Andrew Brenneman
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