What's a Publisher to Do?
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CTP Veterans Share Tips For Publishers Taking Their First Steps
By Tatyana Sinioukov
So what's a publisher to do when considering going CTP with four-color work?
Do your homework, first and foremost, insists Rick Wills, electronic prepress manager, Banta Book Group, Menasha, WI. Tom Carpenter, director of book development for the North American Outdoor Group (NAOG), Minnetonka, MN, agrees, suggesting visiting a publisher who is already using CTP as a first step. "We all know people at other publishing companies, and the technology isn't proprietary--I can't see where anyone would have a problem showing you what goes on, as a professional courtesy," he muses. "You can't understand the advantages until you see it in action."
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