Open Enrollment | Subscribe to Book Business HERE
Connect
Follow us on
Advertisement
 

Wither the E-Reader? Tablets gaining as preferred e-reading device according to new BISG/Bowker study.

Dedicated e-readers still preferred, but tablets, particularly Kindle Fire and Nook Tablet, are on the rise

November 14, 2012 By Brian Howard
1
Get the Flash Player to see this rotator.
 

A new study by the Book Industry Study Group (BISG) puts a twist on the conventional wisdom about ebook consumers, e-readers and tablets. Released today, the study reveals that dedicated e-readers (such as the e-ink Kindle and Nook devices) are losing ground to tablet devices (particularly the Kindle Fire and the Nook Tablet) as the preferred e-reading device of ebook consumers.

The third volume of the Bowker-powered study "Consumer Attitudes Toward E-Book Reading" reveals that "power buyers"—defined as "those who purchase ebooks at least weekly"—are making the leap to tablets at a rapid rate. This would seem to counter conventional wisdom that backlit screens are less conducive to voluminous reading.

According to the study, dedicated e-readers are still preferred by power buyers, though they are now preferred by less than half of said buyers, down from more than two thirds a year ago. Meanwhile, preference for a tablet as one's primary e-reading device has doubled, from 19 percent last year to 38 percent.

What's interesting to note is that while the Kindle Fire and Nook Tablet have seen significant gains as first choice e-reading devices (Fire from 0 to 17 percent in the past year; Nook Tablet from 2 percent in August 2011 to nearly 7 percent in August 2012), Apple's larger form-factor iPad has held steady at 10 percent. The study found that the two most common uses for the iPad are web browsing and sending and reading emails and text messages.

Also significant is the fact that devices designed as vehicles for purchasing books excel at that task, but underperform at other tasks, sometimes significantly.

It will be interesting to note how the just-introduced iPad Mini—Apple's smaller form function tablet, one that the company is actively positioning as an e-reading device—performs in these categories.

Among other notable findings is that readers of nonfiction, particularly in genres such as how-to, manuals and STM, prefer reading these ebooks on more traditional computers. "This possibly suggests the need to improve e-reading capabilities for non-linear ebook content," said Jo Henry, Global Director of Bowker Market Research, in a press release.

The findings are available for sale as a PDF summary and a complete data compendium. For more, visit bisg.org/publications/product.php?p=19&c=437.

 
1

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments:

MORE ON E-BOOKS & DIGITAL PUBLISHING >>

FROM THE BOOKSTORE

In How to Succeed in the Publishing Game, Stringer reveals the secret to her success and unveils countless valuable tips and steps on how to become successful in the world of self-publishing: 

• Utilize creative means of generating start-up capital 
• Build winning relationships with editors, typesetters, graphic designers, printers 
• Ensure that your book will flourish in the hands of the right distributors, wholesalers, bookstores 
• Develop a steadfast marketing plan, brand and image that will sell itself 
• Utilize the complete guide to dependable references and resources 
• Harvest the benefits of a best-seller! 






"Ms. Stringer has entered the slightly more rarefied precincts of book publishing. And she's getting rich." 
<b>- The New York Times </b>

"Mainstream publishers wouldn't touch her book. So Stringer printed 1,500 copies and took to the road. The book became an underground hit, and bookstores began to stock it." 
<b>- Newsweek </b> How to Succeed in the Publishing Game

In How to Succeed in the Publishing Game, Stringer reveals the secret to her success and unveils countless valuable tips and steps on how to become successful in the world of self-publishing: • Utilize creative means of generating start-up capital • Build winning relationships with editors, typesetters, graphic designers, printers...

ORDER NOW

Publishing is a rapidly changing business, and this comprehensive reference is right in step—covering operations, finances, and personnel management as well as product development, production, and marketing. 

Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded fourth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams such as online marketing and sales and e-book publishing, and provides new information on using financial information to make key management decisions.

More than <b>two dozen highly practical forms and sample contracts </b>for immediate use are also included.

"One of the best references available today . . . providing a solid foundation and answering every question.” —Jan Nathan, executive director, Publishers Marketing Association 


“Vital to doing the business of publishing well.” —Independent Publisher 

"A remarkable book and a must-have volume for anyone interested in the business end of book publishing. Everyone in the book publishing business should have a well-thumbed copy on their desk." —David M. Hetherington, adjunct professor, Pace University, Graduate School of Publishing 

"No matter what your size, Publishing for Profit is an essential tool for growing your business. The book is about as close to an operations manual for a book publishing company as can be found." —Dominique Raccah, president, Sourcebooks, from the foreword 

"Publishing for Profit was immensely useful in helping me understand some of the subtler business challenges of a small press . . . Your advice is practical and immediately applicable." —Perry Donham, president, KidPub Press 

“The bible of the industry.” —Associated Press 

“Solid nuts-and-bolts advice for everyone who wants to run a publishing business, no matter how large or small. Forms and illustrations help make this manual crystal clear.” —Judith Applebaum, author, How to Get Happily Published 

“Publishing for Profit is a great book. It sits on my nightstand. I often pick it up and read parts of it again.” —Rod Colvin, president, Addicus Books Publishing for Profit

Publishing is a rapidly changing business, and this comprehensive reference is right in step—covering operations, finances, and personnel management as well as product development, production, and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded fourth edition...

ORDER NOW