Advertisement
 
 

Editor's Note : Why do They Love Going to Work?

November 2008 By Noelle Skodzinski
To me, this is one of the most exciting issues we publish all year. It takes a good look at the crème de la crème of places to work in book publishing on our annual list of "Best Book Publishing Companies to Work For" (page 10). The list recognizes those companies that go above and beyond to make their employees feel appreciated and valued, and to help them balance their work and personal lives. The profiles on pages 15-19 highlight the benefits and policies that help make these companies great places to work.

It's also interesting to look at these top companies as a group to find the commonalities among great places to work:
  • Average number of years the highest-ranking official has been in office: 15.7
  • 89% offer performance bonus or incentive programs to all employees
  • 70% offer telecommuting options
  • 70% offer the option to work compressed work weeks
  • 70% provide an Employee Assistance Program, which offers counseling to employees on a range of issues, such as stress management, family or parenting issues, smoking cessation, elder-care issues, financial management, etc.
  • 70% have on-site facilities that promote exercise and fitness
  • 60% offer on-site fitness/wellness programs
  • 40% pay all or part of employees' costs for health-club memberships or fitness/wellness programs
  • 80% provide cafeteria or meal subsidies, free daily snacks or beverages (a few even provide free cafeteria meals)
  • 50% provide adoption assistance, usually in the form of reimbursement for adoption-related expenses, up to $2,500-$5,000
  • 80% provide domestic partner benefits
  • 90% offer tuition reimbursement (a couple pay 100%)
But it isn't all about benefits. A few companies on the list don't offer the range of benefits that some of the others do; yet, on the employee survey, they ranked quite high. Why? It seems clear that employees value respect and empowerment just as much. Most companies on the list communicate openly and regularly with employees, and involve them in most decisions. Several also survey employees regularly and/or have established committees that work to address employee concerns and essentially build the company environment around employees' suggestions. So, hats off to these companies for valuing their employees and for their hard work at keeping those valued employees happy.

 

MORE ON MANAGEMENT & FINANCE >>

FROM THE BOOKSTORE

<i>Powered by the Email Campaign Archive, www.emailcampaignarchive.com </i>

According to “The Power of Direct,” a late 2009 study from the Direct Marketing Association, email marketing returned an unbeatable ROI of $43.62 for every dollar spent on it in 2009. 

Thanks to this tremendous success, email marketing is on the rise … and increased volume means that marketers are faced with more and more competition resulting in overcrowded inboxes and frustrated, overwhelmed prospects.

The challenge: How to break through the clutter and get your message opened and read within 3 seconds, for that’s how long your prospects allow before they hit the delete button.  
 
<b>“All About Email Creative” is here to help.</b>

Through detailed analysis of hundreds of thousands of emails residing in the Email Campaign Archive (www.emailcampaignarchive.com), best-practice advice from industry experts, case studies and more, this groundbreaking report will give you the tools you need for success.  Here are just a few of the take-aways that you will learn:

•	Month with the Highest Volume of Email
•	Day of the Week with the Highest Volume of Email
•	Time of Day with the Highest email Distribution
•	Top 20 Most Popular Words and Symbols in Subject Lines
•	Word with Highest Increase of Subject Line in Repeat Email
•	Top 10 Categories with Most Email Volume
•	Word Count Trends … What Could It Mean?
•	The One Single Tactical Move to Improve Email Response
•	Maximum Number of Characters in the Subject Line
•	How to Test Subject Lines
•	How to Avoid Junk Filters – the Trigger Words That Get You Trashed
•	Why you Should Pay More Attention to the “From” Line
•	Once Opened, What Should the Reader See Next?
•	10 Steps to Getting Your Message Just Right
•	5 Ways to Optimize the Email Preview Pane
•	How to Deal with Blocked Images
•	Web-Friendly Fonts and Font Sizes – What Are They?
•	The Top Reason People Unsubscribe from Marketing Messages
•	To Use Free or Not to Use Free … That Is the Question
•	16 Most Effective Strategies for Email Branding
•	The Difference Between B-to-B and B-to-C Email Marketing
•	HTML or Text.  Which Should You Use?
•	The list goes on … and on

Filled with countless examples, more than 20 charts, several case studies, and privileged knowledge from top email marketers, “All About Email Creative” is must-reading for any marketer involved in email and cross-media campaigns.

<b><u>100% Money-Back Guarantee</b></u>

Your order is risk-free. If you are not completely delighted with “All About Email Creative,” notify us within 30 days for a complete credit or refund, no questions asked.

<u>About DirectMarketingIQ</u>

The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the go-to resource for direct marketers. Publishing books, special reports, case study stockpiles and how-to guides, it opens up a new world for those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data - including the world's most complete library of direct mail as well as a growing library of promotional emails across hundreds of categories - and proudly produces content from the most experienced editors and practitioners in the industry. All About Email Creative

Powered by the Email Campaign Archive, www.emailcampaignarchive.com According to “The Power of Direct,” a late 2009 study from the Direct Marketing Association, email marketing returned an unbeatable ROI of $43.62 for every dollar spent on it in 2009. Thanks to this tremendous success, email marketing is on the rise …...

ORDER NOW

Who's Charging What Who's Charging What!

NEW 2010 Edition Now Available Who's Charging What! -- Your Guide to Direct Marketing Creative Services gives you complete facts on top copywriters, agencies, designers, and consultants, providing you with the critical information you need to make decisions when looking for a copywriter. These top-flight professionals...

ORDER NOW

 

COMMENTS

Most Recent Comments: