Guest Column: Minding the Store
Why you should be paying attention to the retailing landscape.
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What is changing is where books are being bought, which matters a lot more than publishers seem willing to admit.
Just prior to the publication of “Harry Potter and the Deathly Hallows,” Simba Information surveyed bookstores across the country to find out what they were expecting from the book and how they felt about the series. The stores that were planning a midnight book-release party (more than 80 percent of respondents) were excited about their plans: One even persuaded an ice cream shop in the same strip mall to stay open past midnight, too.
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Michael Norris
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