Open Enrollment | Subscribe to Book Business HERE
Connect
Follow us on
 

Will YA Revive The Short Story?

January 2013 By Elisa Ludwig
1
Get the Flash Player to see this rotator.
 

Once upon a time, there wasn't much market potential for YA short stories. These days, though, digital publishing has made one-off narratives an appealing format for readers and a powerful marketing tool for publishers.

In December, Harper­Collins debuted its new digital imprint HarperTeen Impulse, focusing on YA short stories and novellas and publishing between one and four works a month. Among the first releases was "Breathless" by Sophie Jordan, a companion to her bestselling Firelight fantasy series. Additional titles include stories by Sarah Mlynowski, Cynthia Hand and Walter Dean Myers.

Click here to read this story in our digital edition, or download Book Business' iOS app to get free access to all our great magazine content on your tablet.

The standalone original shorts, priced at 99 cents to $2.99, enable the publisher to quickly deliver content while enticing digi-reluctant teens to buy ebooks.

As a marketing tool, shorts engage teen consumers hungry for more content between releases in a series. "If you loved the first book in a trilogy and it seems like an interminable amount of time until the second book comes out, here's a digital novella to tide you over," says Christina Colangelo, director of integrated marketing at HarperCollins. "Whether they're from a different character's perspective or offering insight into a part of the world that the novel doesn't explore, these are rich pieces. And beyond that, we're hoping [Teen] Impulse will also be a place to introduce new authors to our already-engaged audience."

Short stories are even working their way into publishing contracts. When debut author Lissa Price sold her novel Starters to Random House, the contract included three shorts set in the futuristic world of the book. The plan was for the first to come out just before the book's publication, with subsequent stories to be released before the sequel, each offering a glimpse into secondary characters' perspectives while enriching the novel with new subplots.

Price says that short-form content is an ideal fit for today's readers. "Publishers are looking to reach people using phones and iPads, and short stories lend themselves to being read on these devices." x

 

Companies Mentioned:

1

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments:

MORE ON E-BOOKS & DIGITAL PUBLISHING >>

FROM THE BOOKSTORE

A guide to delivering a better user experience through A/B testing: Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an user-friendly testing system that more than 2,000 organizations use A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

A guide to delivering a better user experience through A/B testing:
Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan...

ORDER NOW

The Metadata Handbook is the first guidebook for book publishers outlining how metadata for books operates in the real world. Topics covered include: How metadata for books operates in the real world Metadata fundamentals & the history of metadata for books Standards and best practices for creating and distributing accurate and comprehensive metadata The basics of ONIX for Books, including ONIX 3.0 The basics of EPUB 3 metadata options The latest metadata trends, including metadata for self-publishers.Would you prefer to
purchase this title as a PDF? Click here. Metadata Handbook

The Metadata Handbook is the first guidebook for book publishers outlining how metadata for books operates in the real world. Topics covered include: How metadata for books operates in the real world Metadata fundamentals & the history of metadata for books Standards and best practices for creating and distributing accurate...

ORDER NOW