Book Business

You will be automatically redirected to bookbusinessmag in 20 seconds.
Skip this advertisement.

Advertisement
Open Enrollment | Subscribe to Book Business HERE
Connect
Follow us on
Advertisement
 

Will YA Revive The Short Story?

January 2013 By Elisa Ludwig
1
Get the Flash Player to see this rotator.
 

Once upon a time, there wasn't much market potential for YA short stories. These days, though, digital publishing has made one-off narratives an appealing format for readers and a powerful marketing tool for publishers.

In December, Harper­Collins debuted its new digital imprint HarperTeen Impulse, focusing on YA short stories and novellas and publishing between one and four works a month. Among the first releases was "Breathless" by Sophie Jordan, a companion to her bestselling Firelight fantasy series. Additional titles include stories by Sarah Mlynowski, Cynthia Hand and Walter Dean Myers.

Click here to read this story in our digital edition, or download Book Business' iOS app to get free access to all our great magazine content on your tablet.

The standalone original shorts, priced at 99 cents to $2.99, enable the publisher to quickly deliver content while enticing digi-reluctant teens to buy ebooks.

As a marketing tool, shorts engage teen consumers hungry for more content between releases in a series. "If you loved the first book in a trilogy and it seems like an interminable amount of time until the second book comes out, here's a digital novella to tide you over," says Christina Colangelo, director of integrated marketing at HarperCollins. "Whether they're from a different character's perspective or offering insight into a part of the world that the novel doesn't explore, these are rich pieces. And beyond that, we're hoping [Teen] Impulse will also be a place to introduce new authors to our already-engaged audience."

Short stories are even working their way into publishing contracts. When debut author Lissa Price sold her novel Starters to Random House, the contract included three shorts set in the futuristic world of the book. The plan was for the first to come out just before the book's publication, with subsequent stories to be released before the sequel, each offering a glimpse into secondary characters' perspectives while enriching the novel with new subplots.

Price says that short-form content is an ideal fit for today's readers. "Publishers are looking to reach people using phones and iPads, and short stories lend themselves to being read on these devices." x

 

Companies Mentioned:

1

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments:

MORE ON E-BOOKS & DIGITAL PUBLISHING >>

FROM THE BOOKSTORE

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices...

ORDER NOW

Build a High-Impact, Low-Hassle Digital Sales Prospecting System That Works!Discover the “invisible funnel,” where self-educated buyers are making decisions before you know they existLeverage Funnel Optimized website design to identify your prospects’ key challenges before you ever speak to themIntegrate social media, content, and email to optimize the entire prospecting processMake every sales call count with behaviorally targeted email prospectingLeverage Twitter, Facebook, and LinkedIn to efficiently “prospect at scale”And more! Invisible Sale: How to Build a Digitally Powered Marketing and Sales System to Better Prospect, Qualify and Close Leads

Build a High-Impact, Low-Hassle Digital Sales Prospecting System That Works!
Discover the “invisible funnel,” where self-educated buyers are making decisions before you know they existLeverage Funnel Optimized website design to identify your prospects’ key challenges before you ever speak to themIntegrate social media, content, and email to optimize the entire prospecting...

ORDER NOW