Will Your Sustainability Efforts Stack Up?
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Most publishers are relatively tone deaf to adversarial activist campaigns. And so far, large, mainstream publishers have been only lukewarm in their response to voluntary multi-stakeholder collations like the Green Press Initiative/EPA Resource Conservation Challenge, which is calling on publishers to improve their ecological footprint. But, it will be increasingly difficult to ignore the growing number of institutional investors that are calling for big business to address the sustainability challenge.
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