Content Be Nimble, Content Be Quick
Wolters Kluwer Health’s $2 million custom content management system made multiplatform content delivery so fast, easy and accurate that the company will be offering it to other publishers.
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“We are a publishing company, and content is our revenue,” Ward affirms. “We don’t get the revenue until our content hits the market.”
In 2004, Ward began putting together cross-functional teams—one focused on business processes, the other on technology—and the groups began to brainstorm about workflow. “We had two choices: build or buy,” Ward recalls. “We knew there was no single application that would meet all of our needs. From the beginning, we intended to do some heavy customization.
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Gretchen A. Peck
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