No matter how fast you think technology is moving, it's probably moving faster. When we started Atavist, it was to fill gaps we thought existed in digital publishing -- for a certain kind of book, and a certain kind of highly-designed digital reading experience. The speed with which others followed us into those gaps, and pushed those ideas to places that frankly we hadn't predicted at the beginning, continues to surprise us. And this year has seen changes that even last year we wouldn't have anticipated.
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