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Though the very word "interactivity" conjures images of electronic gadgets, things to swipe, and other bells and whistles, it isn't a new concept for children's books. Publishers have been designing interactive content for quite a long time
Printers generally like to talk about investments they’ve made in print technologies—offset or digital. Perhaps that’s because it suggests they’re doing well and that they’re investing in their customers’ businesses. Besides, talking about a slick, new machine that requires little to no makeready time and gets up to color with minimal effort is sexy. Well, comparatively speaking. The clunkier “back-office” equipment found in the typical finishing department is perhaps not as provocative, but talk to most any book printer or trade binder, and they’ll likely confide that the bindery machines are the real workhorses. Indeed, investing in the bindery is just as important
The old adage, “Don’t judge a book by its cover,” may be sage advice, but the publishing community knows better—that it is an intriguing cover that catches the potential reader’s eye. Indeed, a title’s cover is its most valuable marketing tool—an integral part of the publisher’s and author’s brand. So it makes sense that great thought typically goes into a book’s cover design and production. So was the experience for Walter T. Shaw, a first-time author whose nonfiction book, “A License to Steal,” is being published this year by Omega Publishing Group and manufactured by HCI’s print services division in Deerfield Beach, Fla. The
Publishers of all sizes have to manage detailed and vital information about the rights they own, the rights they have sold, and the royalties they either owe or are owed. It can be a significant accounting undertaking. Especially with the burgeoning digital marketplace, book publishers are increasingly redistributing their content in any number of ways and thus, generating additional revenue––as well as the need to manage additional rights and royalties. Fortunately, there are a number of solutions on the market today, from services that help publishers license their content to those that help automate the tracking and payments process to save time and
Merriam-Webster is a household name when it comes to dictionaries. In fact, its dictionary is said to be the second best-selling hardcover book in American history next to the Bible. So it might be surprising to find out that behind this book is a manufacturing department of just one: David Pelkey. Pelkey, Merriam-Webster’s director of manufacturing, oversees the manufacturing of all printed materials for the company. “I do all of the paper purchasing, warehousing and inventory management, and I also have a hand in distribution,” he says. Pelkey’s name may not be as well-known as the dictionary he helps produce, but this year, after
Patti Ward is the director of product management for Wolters Kluwer Health, a $900 million division of international publisher Wolters Kluwer. She joined the company in 1996 as a production assistant, but new responsibilities found her re-engineering business processes for the past five years. “We were no longer responsible for putting ink on paper, and paper in the mail. As the industry demands have shifted, so have our production technologies,” Ward explains. As has been the case with most publishers, the impact of digital media has been profound for Wolters Kluwer Health (www.WKHealth.com), which serves professionals and students in medicine, nursing, allied health,
Content is still king in book publishing. The challenge to publishers today is to move, manage, exchange and manipulate that content in the most efficient and profitable ways. In the age of new media, publishers must be able to accept content from external sources, traffic it through all the pre-publishing phases and then be agile in the way they output it, so that it’s cost-effective but also meaningful to readers. As with any new technology, publishers should evaluate software solutions with these basic considerations in mind: Functionality: What solutions out there have the types of capabilities your company needs? Once the field has
