Joe Wikert

Joe Wikert

Joe Wikert is Publishing President at Our Sunday Visitor (www.osv.com). Before joining OSV Joe was Director of Strategy and Business Development at Olive Software. Prior to Olive Software he was General Manager, Publisher, & Chair of the Tools of Change (TOC) conference at O’Reilly Media, Inc., where he managed each of the editorial groups at O’Reilly as well as the Microsoft Press team and the retail sales organization. Before joining O’Reilly Joe was Vice President and Executive Publisher at John Wiley & Sons, Inc., in their P/T division.

“The Content Trap” Is a Must-Read Book for Publishers

A recent trip to a local brick-and-mortar bookstore helped me realize that even the best algorithms and email campaigns can’t replace in-person product discovery. I noticed a book called The Content Trap sitting face-out on the shelf and couldn’t resist picking it up. Great title. Intriguing outline. Normally I’d make a note to grab the…

Amazon Rapids And the Dumbing-Down of Reading

At first I thought it was an SNL parody about ebooks for kids. We’re so addicted to info snacking, seemingly less able (and interested) in focusing on long form reading, so let’s create a new platform that helps foster even shorter attention spans for our kids. Amazon Rapids is nothing more than a series of…

Taking Book Search and Discovery to the Next Level

How are you helping consumers find the perfect book for their needs or interests? If you’re like most publishers, you offer a search function on your site. Visitors simply type in a topic and relevant titles from your catalog are displayed. This is pretty similar to how search works on Amazon. In both cases, book…

Google Experiments With Book Discovery…And Fails

Even though you probably never stray from the Kindle reader app I’d like to encourage you to expand your horizons. It’s a good idea to keep an eye on Apple’s iBooks and Google Play, for example, to explore other platforms and keep Amazon honest. After all, Amazon’s need to innovate diminishes if ebook platform competition…

How Are You Connecting With Your Customers?

The people who actually buy and read books are still mostly nameless and faceless individuals from a publisher’s point of view. This, despite the fact that there are plenty of opportunities for publishers to establish a direct relationship with consumers. I’m not necessarily talking about selling direct; I’m referring to the opportunity to build a…

Why Shop at a Brick-and-Mortar Bookstore?

Do you still shop at your local bookstore? I typically go once, maybe twice a year, and the last time for me was December 2015. I made a rare summer visit to my local Barnes & Noble this weekend in search of books for my almost six-month-old grandson, Jasper. No matter how good Amazon makes…

What Can Publishers Learn from Pokémon Go?

Long considered nothing more than a gimmicky fad, it turns out that augmented reality (AR) is actually alive and well. At least that’s the case when it’s associated with a brand as large as Pokémon. By now you’ve undoubtedly heard all the Pokémon Go stories and maybe you’ve even dodged a player or two, overly-focused…

What The Short-Form Content Resurgence Means for Book Publishers

I remember the first time I heard the phrase “info snacking” back in 2007. It was when the Kindle launched and Jeff Bezos said his newfangled device would slow the info snacking trend and enable deeper engagement with content. The Kindle platform certainly launched the ebook revolution but it’s interesting that it didn’t halt short-form…

Amazon Extends Its Dominance with Audible Channels

Even though they’re gaining momentum I’ve never been a big fan of audiobooks. Amazon, of course, owns the market with both Audible and Brilliance. Although it didn’t receive a lot fanfare last week, Audible introduced one of the most interesting and long overdue services that I’ve seen in a long time. I’m talking about Audible…

3 Things Book Publishers Can Learn From the Podcast Model

Did you make the same mistake I did and assume that podcasts are yesterday’s platform, that interest in them has plateaued (at best), and that they’re not worth thinking about today? If so, here’s a short article that might help you re-think your stance. If you’re still not convinced have a look at the infographic…

How Siri, Alexa, and Other IPAs Will Revolutionize Publishing

For the past several years I’ve been writing about how containers such as books, newspapers, and magazines are slowly fading away. They’ll certainly be around for many years but their relevance will slip into the background as personalized, digital content streams become more important. The more I think about the future, the more I believe…

Let’s Take “Search Inside the Book” to a Whole New Level

Do you remember when Amazon introduced both “Look Inside” and “Search Inside” functionality for books? They were such simple yet revolutionary features at the time. Before Look/Search Inside it was impossible to do a simple flip test like you could at a brick-and-mortar store. Fast-forward to today where we take Look/Search Inside features for granted,…

Here’s How One Question Can Improve Publishers' Creative Problem Solving

If you only listen to one podcast this week make sure it’s the one embedded below. It’s one of the most inspiring and thought-provoking talks I’ve ever heard. The speaker is Bernard Roth and the talk is from a series of entrepreneurial podcasts offered by Stanford. What makes this one so special? It might be…

How to Create New Marketing Opportunities Within the Ebook App

We take it for granted that when we open our favorite ebook app it automatically jumps right into the last book we were reading. And while that’s handy, I’d like to see at least one other option when I open the app. How about a reader-customized landing page? This page should be fully configurable, based…