In the age of mobile, digital, social, and online shopping, brand and marketing messages are increasingly interpreted and catalogued by computers. As a result, metadata is taking on a new and important role for authors and publishers. It is becoming a crucial foundation for successful direct-to-consumer marketing and discoverability. We all know that content consumption…
Kathy Meis
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Book marketing is perhaps one of the most upended areas of the publishing industry, thanks to the rise of the internet and digital content. As physical bookstores have shuttered, removing much of the marketing space books once occupied, publishers and authors have had to fight for reader attention online. And that fight for attention is…