Linda Gavin

Linda Gavin

Linda is the co-founder and head of design at the online, data-driven publishing platform Inkitt.

Inkitt Says Data Can Discover the Next Bestseller

Creative industries are often hesitant to embrace data-driven strategies, fearing that the numbers might supplant creativity. Online publishing platform Inkitt holds the opposite view and was founded on the conviction that data can discover the next bestseller. Inkitt describes itself as the first data-driven digital publisher. The platform has a built-in algorithm that analyzes reader…