Lynn Rosen

Lynn Rosen
A Vending Machine That Delivers Literature

In a trendy coffee shop called Elixr, on a side street off of Philadelphia’s toney Rittenhouse Square, there is funky décor, loud music, strong coffee, and, by the door, a small vending machine. From this machine, for two dollars, one can purchase not cigarettes or candy or any of those other typically unhealthy vending machine wares, but, instead, a short story.

The Best of the Best

It is the time of year when we are awash in “Best of” lists, and many worthy publications have put forth their recommendations for the best books of the year that is about to pass us by. A friend of mine professed herself overwhelmed by the lists, and asked me if I would curate them for her.  Here, for Julie and for the rest of you, is my “best of the best,” a list of books I think you should find a time and a place for in your busy schedule.

Independent Publishers Vote on New Code of Ethics

The Independent Book Publishers Association, a not-for-profit membership association which provides advocacy and education for small to mid-sized and self-publishers, has passed a new code of ethics.

Future Thinkin'

We are all thinking about the future, and trying to see through the haze of the crystal ball that will predict the future of our industry. Join us tomorrow as we convene the second get-together of our luminous Futurist Panel for a Futurist Friday conversation. 

Book Business' “Future Think” Program Expands

The Futurist Panel is now a regular monthly Google Hangout, and we invite you to attend. Join us for what we call “Futurist Friday.” The next one is coming up next week, on Friday December 13th (it seemed like a perfect date for this sort of thing!) at 2pm ET. Here’s where you can sign up, meet our panelists and listen in. Or if you’re not on Google plus, you can watch/listen here.

I am a Book Groupie

It’s official: I am a book groupie. I realized this last night as I watched the live stream of the National Book Awards presentation, and became teary over poet Mary Szybist’s acceptance speech. I went into this business in the first place because of one basic belief: books can change lives.  So let’s hear it for the all the wonderful authors of potentially life changing books in the hall last night at the National Book Foundation’s annual gala! 

We're Giving It to You Digitally!

If you're a digital subscriber to Book Business magazine, then we want to alert you that your digital/tablet edition landed in your email in-box this morning at approximately 11amEST.  

Lynn’s Takeaway Tip for Today

Last week in NYC, about 160 people attended the Content Marketing Master Class, which Publishing Executive co-hosted, along with our sister publication Target Marketing and content marketing guru Joe Pulizzi’s Content Marketing Institute.  Some fabulous and energetic speakers such as Robert Rose addressed in specific and practical ways: What can we do to make a change in our business so that we can start using content marketing?

The Future Was Yesterday!

Some of you, over the last week, may have noticed me proclaiming the coming of the future… The Futurist Panel, that is. Yesterday we convened the first of what will be a monthly gathering of forward-thinking publishing experts. In a wide-ranging 30-minute conversation, this insightful group began some interesting inquiries into how publishing has changed and will continue to morph, and how its future identity might shape up. 

The Future is Here – Join Our Live Chat Now!

Join us today for the first episode of our new monthly video chat: The Futurist Panel.  At 3PM EST, we invite you to join our Google Hangout as we talk about: "what is publishing, exactly?" "Can we decouple publishing from technology or are they one and the same?" and other pressing futuristic questions!

The answer: “Integrated.” That is the keyword down here in Mississippi, from whence I write while attending the ACT Experience magazine conference. ACT stands for Amplify, Clarify and Testify. The Experience lasts for two and a half days on the campus of The University of Mississippi's Meek School of Journalism and New Media.

The Futurist Panel

At our Publishing Business Conference & Expo in September, one very popular session was called "The Futurist Panel." Convened and organized by the visionary Brett Sandusky, it included a number of forward-thinking and innovative publishing folks, encouraged publishers to think more like software designers and less like, well, publishers, and debated the future of publishing as a craft and the core strengths publishers need to develop to compete in the publishing landscape of tomorrow.

3 Days. 55 Sessions. 170 Speakers.

I am now pleased to share with you my own Publishing Business Conference highlight reel, which holds a multitude of innovative and practicable ideas on publishing.