Matthew Baldacci

Matthew Baldacci

Matt Baldacci has held senior publishing and marketing positions at St. Martin’s Press and Scholastic, and he has previously worked at DK Publishing and Simon & Schuster. Baldacci holds an MBA from the Stern School of Business and thinks the future of publishing is bright, as long as we continue to challenge the way things are done.

September 15, 2015 P ublishers & Authors Must Unite Marketing Efforts

Survey the landscape, and you will see authors who are taking marketing into their own hands and successfully creating audiences and loyal followings without help from their publishers. Authors have always deployed additional marketing, but new tools and agencies allow them to enact efforts that are at scale and beyond publishers’ bandwidth...

July 28, 2015 Want Your Book Marketing to be More Effective? Unify Your Team

There is a simpler approach that publishers can implement to improve their book marketing, and it costs next to nothing to execute.

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