Melissa Ward

Melissa Ward

Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she’s a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.

Navigating the Digital Landscape: The Society of New Communications Research's Senior Fellow Danny O. Snow on the Impact of New Digital Formats and Technologies on Publishing

As the recession trudges on, you may have noticed that the bookstore you pass every morning on your way to work has hung the dreaded “Going Out of Business” sign in the front window. Even larger book-selling chains, such as Borders and Barnes & Noble, have reported declining sales, despite their large inventories, events and in-store cafés. Sales are moving online, and e-books and e-readers are growing increasingly popular. What does this mean for the future of traditional book publishers and the print books they produce?