Thad McIlroy

Thad McIlroy

Thad McIlroy is an electronic publishing consultant, analyst and author, and principal of The Future of Publishing. Since 1988, Thad McIlroy has provided consulting services to publishing and media companies, printers, prepress shops, design and advertising agencies, as well as vendors serving the publishing industry.

Classified! Does "The Bestseller Code" Divulge Its Secrets?

The Bestseller Code is already the most talked about insider’s book on the writing and publishing industry. Who wouldn’t want to know if a computer can predict whether a manuscript will be a bestseller? What author wouldn’t want to know if there’s a scientific formula for plotting and writing novels that will propel them onto…

In An Interesting Twist, B&N to Sell Self-Published Books In Stores

The big news about Barnes & Noble is that after twenty years of battling with Amazon they have finally made a competitive move that Amazon cannot match. Barnes & Noble, with 640 bookstores in 50 states, is giving self-published authors a chance to get access to their hallowed bookshelves. Meanwhile, Amazon runs one bookstore in Seattle (albeit with 3 more slated). Barnes & Noble…

Netflix CEO Describes Publishing’s Dilemma

Editor's Note: This post was originally published on The Future of Publishing. Netflix released its latest quarter earnings report today. In a Letter to Shareholders (PDF), Netflix CEO Reed Hastings described the competitive landscape the company faces. In doing so he framed the challenge faced today by all publishers, certainly all book, newspaper and magazine publishers.…

Metadata and the National Book Awards

Noted in NPR's Thursday, November 21 report on the National Book Award winners was that "a visibly shocked (James) McBride accepted the fiction prize. Considered the clear underdog, he said he wouldn't have minded if any of the other finalists won because they 'are all fine writers.'"

McBride's novel The Good Lord Bird is about a young slave (delightfully named 'Little Onion') who joins the abolitionist John Brown in his anti-slavery mission.

Everything You Thought You Knew About Metadata…

It's no surprise that there's a lot of confusion around metadata for books. It's complicated. If only they hadn't used the "M" word—metadata. It reeks of digital complexity. And then you read the standard definition: "Metadata is data about data." Gee, thanks. As if your eyes hadn't already glazed over.