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About Brian

Brian Jud is an author, book-marketing consultant, seminar leader, television host and president of Premium Book Company, which sells books to non-bookstore buyers on a non-returnable, commission-only basis and conducts on-site training for publishers' sales forces.

Brian is the author of "How to Make Real Money Selling Books (Without Worrying About Returns)," a do-it-yourself guide to selling books to non-bookstore buyers in large quantities, with no returns. He has written many articles about book publishing and marketing, is the author of the eight e-booklets with "Proven Tips for Publishing Success," and creator of the series of "Book Marketing Wizards." He is also the editor of the bi-weekly newsletter, "Book Marketing Matters."

Brian is the host of the television series "The Book Authority" and has aired over 650 shows. In addition, he is the author, narrator and producer of the media-training video program "You're On The Air."

Reach Brian at BrianJud@BookMarketing.com or visit his website at www.PremiumBookCompany.com

 

Literally Speaking

The Stories Behind the Stories We Publish

Lynn Rosen
Calling All Young Adult Publishers!
May 16, 2013

I’d like to introduce you to my friend Alexander Christou. Xander, as he likes to be called, is eleven years...



Pub Ex Machina

Tales From the Crossroads of Publishing and Technology

Brian Howard
Is anyone still paying attention to the DOJ/ebook antitrust case?
May 15, 2013

I guess I'd forgotten. Now that all the the publishing players have settled, abandoning agency pricing and returning to the...



Michael Weinstein's Publishing Panorama

Michael Weinstein
Reports of the Bookstore's Death Are Greatly Exaggerated
May 13, 2013

There’s been a great deal of conjecture lately about the future of the bookstore: What will happen to the B&N...



The Business of Doing Books

Eugene G. Schwartz
Change Itself Overtakes “Tools of Change”: What’s Next?
May 8, 2013

Tim O’Reilly has got to be one of the Industry’s most creative and challenging thinkers. He is a pioneer in...



A note from the new head of the Small Publishers Association

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On Dec. 31, 2012, Brad Flora resigned his position as the head of the Small Publishers Association of North America (SPAN). As of Jan. 1, 2013, I have assumed responsibilities and leadership as SPAN's Executive Director.

The current membership benefits will continue. The SPANnet online community and the premium educational content at SPANpro.org will develop and grow. The existing educational programs will be expanded to include more book-marketing webinars, articles, conferences, and blogs.
 
Perhaps the biggest change will be a new emphasis on non-bookstore marketing to help independent publishers sell more books in large quantities. I will introduce new services such as consulting, cooperative marketing programs to reach buyers in corporations and at trade shows, distribution programs for selling through non-bookstore retailers, and a new networking function to reach more people who can buy your books.
 
I will work hard to help members reach their sales goals as we make a smooth transition into a new era for SPAN and independent publishers.
 
If you have any concerns or questions about the transfer of leadership, feel free to contact me at BrianJud@bookmarketing.com or Brad Flora at Brad@SPANnet.org.
 
Thank you,

Brian Jud

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