Brian Jud is an author, book-marketing consultant, seminar leader, television host and president of Premium Book Company, which sells books to non-bookstore buyers on a non-returnable, commission-only basis and conducts on-site training for publishers' sales forces.
Brian is the author of "How to Make Real Money Selling Books (Without Worrying About Returns)," a do-it-yourself guide to selling books to non-bookstore buyers in large quantities, with no returns. He has written many articles about book publishing and marketing, is the author of the eight e-booklets with "Proven Tips for Publishing Success," and creator of the series of "Book Marketing Wizards." He is also the editor of the bi-weekly newsletter, "Book Marketing Matters."
Brian is the host of the television series "The Book Authority" and has aired over 650 shows. In addition, he is the author, narrator and producer of the media-training video program "You're On The Air."
Reach Brian at BrianJud@BookMarketing.com or visit his website at www.PremiumBookCompany.com
If you have news you want us to cover at BEA, please contact me right away at lrosen@napco.com. ...
If a picture is worth a thousand words, what's a picture of words worth? This month's Harper's Index featured a...
There’s been a great deal of conjecture lately about the future of the bookstore: What will happen to the B&N...
Tim O’Reilly has got to be one of the Industry’s most creative and challenging thinkers. He is a pioneer in...
|
During an interview, Duncan MacNaughton, Chief Marketing Officer at Wal-mart, U.S. said, “We are a pretty big company and our size can be daunting to potential vendors, but that isn’t true. We are constantly challenging our buyers to help us be relevant and local. And smaller suppliers play an important role in that. So if you think your company it too small to sell to Wal-mart, think again.”
Wal-mart is open for business and you can sell to them. What does it take to get on their shelves? You do not have to be a large publisher to sell your books to them, but you have to know what you are doing in order to be successful. The submission process is outlined on their website. Follow their guidelines and if your product looks promising, a buyer will contact you for a direct conversation.
Having a quality product is only part of the equation for a successful bid. Your book must be something that Wal-mart customers really want, and can be sold to them at a reasonably low price. Demonstrate that you have Wal-mart customers in mind, and you are not simply focused on selling your books. Your submission package should demonstrate that you have done your homework and should answer these questions on the buyer’s mind.
One pitfall is trying to sell Wal-mart a product that has no customers. You might assume that if you can get your book on Wal-mart’s shelves, customers will automatically buy it. That is not true, and is one of the reasons why they have such a detailed product-submission process.
Mr. MacNaughton concludes, “When we manage our business we think about running one store at a time, one aisle at a time—and that’s the way to think about doing business with us. We truly are open to buying from companies of all sizes if they have the right products and plan.”
 |
|
|
