Audience Development

Sticker Books for Grown-Ups: Inside a Publishing Incubator
December 7, 2016 at 1:03 pm

The team creating a new line of Workman Publishing books is grappling with Madonna’s mole. It is too small to work as a sticker for a “Paint by Sticker” book, a series inspired by paint-by-numbers that requires precision down to the tiniest dot. The activity book…

Webinar: How to Drive the Customer Journey to Increase Revenue and Retention
November 22, 2016 at 10:13 am

As book publishers continue to dip their toes in direct-to-consumer sales, they need to learn new skills to fuel new marketing activities like content marketing, lead nurturing, and customer retention. In today's digital and distractable world, publishers cannot take a passive role with their book sales; they must actively pursue new customers and reengage old…

Design How to Share Your Story, Not Just How to Tell It
November 17, 2016 at 8:30 am

A book is a lifeless object. Its power lies in its ability to circulate ideas. Although we like to champion its importance, the narrative isn’t a book’s defining quality. If it isn’t shared, a book is just another unknown story. And yet innovation in digital book design tends to fixate on how to tell a story rather…

Video: Robb Report's Tips for Growing a Highly-Engaged Newsletter Readership
November 16, 2016 at 8:30 am

In 2015 Robb Report saw an opportunity to increase revenue by launching a daily newsletter, Robb Report Insider. The goal of the daily newsletter was to curate the vast amount of content Robb Report produces daily into a handful of stories that would best capture readers’ interests, explained VP of digital web initiatives David Dubrino…

Children’s Book Summit: Nielsen on Kids, Their Trends, and Their Parents
November 2, 2016 at 11:07 am

While the lack of a new Hunger Games blockbuster has worried many about the children’s book sector, Nielsen’s Children’s Book Summit on Thursday (October 27) was a upbeat affair, full of nuanced insights for publishing houses into where the young readers’ market is pointed. The third annual doing of this event was produced by Kristen McLean,…

Hachette Grows Consumer Brunch
October 28, 2016 at 8:30 am

Since the Hachette Book Group began experimenting with a Book Club Brunch with authors and consumers in 2011, the number of readers participating has quadrupled. This year's event, held Saturday at the New York Society for Ethical Culture, drew nearly 300 book club facilitators and members, up from 70 in its first year. From the…

How Open Road Uses Agile Marketing to Power Growth
October 13, 2016 at 5:03 pm

When Open Road Integrated Media was founded by former HarperCollins CEO Jane Friedman in 2009, the industry as a whole was still fumbling over ebooks and the uncertain financial impact of digital publishing. Indeed, it was the rare publishing house that demanded digital rights in its contracts, and that was precisely why Open Road’s business…