Audience Development

How to Turn Your Website Visitors into Repeat Book Readers
October 13, 2016 at 4:50 pm

The average consumer isn’t likely to buy something that appears confusing or unfamiliar to them. Yet, if you visit the website of most book publishers, they seem to think people have no fear of the unknown. For instance, the typical website homepage throughout the publishing industry represents an online display of books pleading to be…

It’s Time for Book Publishers to Overcome the Fear of Free
October 13, 2016 at 8:30 am

Open the iBooks trending searches today and you’ll see that the majority of searches start with the word “Free.” This is a word well beloved by consumers and deeply feared by publishers, who understandably want to protect their authors and investments. Yet for consumers conditioned to expect free online content, any paywall can be viewed…

Strategies for Increasing Email & Newsletter Revenue
October 7, 2016 at 1:07 pm

On October 11th, Book Business' sister publication Publishing Executive will host a webinar on increasing email revenue. The session will explore how publishers can drive additional revenue through native ads, programmatic, dynamic ads, and more. Publishing leaders will also share how they've increased email engagement and grown newsletter subscription. Sign up for this free webinar…

Press Release: Penguin Random House Launches Serialized Newsletter Season of Stories
October 5, 2016 at 1:17 pm

NEW YORK, NY—October 4, 2016—Penguin Random House and its Crown Publishing Group division announce Season of Stories, an eleven-week serialized reading experience to begin Tuesday, October 11, and continue through the end of December 2016, that delivers short stories directly to a reader’s inbox. The special event allows readers to sign up at (www.theseasonofstories.com) to…

7 Ways Book Publishers Can Establish D2C Marketing & Sales
September 30, 2016 at 5:37 pm

This article is the third installment of a feature written by book marketing consultant and BISG director Brian O’Leary. Part 1 and 2 of this article appeared in the Fall 2016 issue of Book Business. View the complete feature on D2C marketing here. Part 3: Keys to Building Your D2C & Content Marketing Skillset Book…

How to Drive Book Sales With Audience Development & Content Marketing Tactics
September 30, 2016 at 5:36 pm

Part 1: Using Feedback Loops & Conversion Architectures Direct-to-consumer marketing requires a paradigm shift for many book publishers. We haven’t traditionally thought about using content to attract readers as a step toward establishing ongoing, direct relationships. Nor do we think as much about understanding the experience our readers have with our books, beyond the moment…

Using Content Analytics to Demystify Online Publishing
September 8, 2016 at 1:49 pm

The rules of online publishing seem to shift daily. One minute publishers are being told long-form articles have no home on the web, yet recent data suggests long-form does well on mobile and social. This webinar will explore major trends in online publishing and what a closer look at data analytics say about these trends. Leading publishers will share how their unique audiences are behaving within the context of broader industry trends and how they’re using analytics to drive their content & audience development strategies.

How Are You Connecting With Your Customers?
September 6, 2016 at 12:02 pm

The people who actually buy and read books are still mostly nameless and faceless individuals from a publisher’s point of view. This, despite the fact that there are plenty of opportunities for publishers to establish a direct relationship with consumers. I’m not necessarily talking about selling direct; I’m referring to the opportunity to build a…

3 Ways to Retain & Grow Newsletter Readership
August 25, 2016 at 8:00 am

When it comes to email marketing, publishers and online media groups rely on this channel more than most businesses to attract audiences to their content. The larger and more engaged the subscriber base, the higher the ad revenue; it’s no secret that digital publishers must make newsletters enticing to drive readership and website visits. Despite…