Audience Development

Email Marketing Benchmarks: How Do You Measure Up and How Can You Improve?
August 19, 2016 at 2:31 pm

On September 9th Book Business’s sister publication Target Marketing will host a sponsored webinar, "Email Marketing Benchmarks: How Do You Measure Up and How Can You Improve?” led by IBM Marketing Cloud’s account director Jill Johnson. The full description of the webinar is below. Register for the webinar here. If you want to build a…

Activist and #WCW Leena Norms Is Changing Book Publishing
August 19, 2016 at 10:31 am

In its early stages, this column devolved into all the reasons I wanted to befriend U.K. vlogger and publishing machine, Leena Norms. She’s passionate, unabashedly herself, the co-founder of the Banging Bookclub, a Harry Potter apologist, unafraid to speak her mind, and Instagrams as many book pictures as I do cat pictures. I rarely see myself,…

Indie Booksellers: Book Clubs Are for Children Too
August 19, 2016 at 10:25 am

Most of the five million Americans whom the New York Times recently estimated as belonging to at least one book club are adults wishing to mix reading with socializing. While book clubs are not as prevalent among children and teens, who have to contend during the school year with classes, homework, and after-school activities, and…

Why Book Clubs Matter in the Age of Tablets
August 17, 2016 at 12:22 pm

Publishers have long relied on local book club selections to boost sales. But for indie booksellers, book clubs’ importance to the bottom line has been mixed in recent years, particularly with the rise of e-books. Now that sales of print books have rebounded, some booksellers are finding that catering to book clubs helps sales improve…

Guest Post, Darrell Gunter: Accessibility Is the New Innovation
July 12, 2016 at 1:12 pm

Imagine that the latest book of your favorite book series has just been published, but you are not able to read it or listen to it. Imagine your favorite band has just released its latest song, but you are not able to hear the beat. These are just two of many examples that the disabled…

Video: Why Google & Facebook Remarketing Should Be Part of Your Audience Development Strategy
July 6, 2016 at 3:05 pm

The following video is excerpted from the Publishing Executive webinar “Innovative Strategies for Growing & Monetizing Your Audience”. The full webinar is available on-demand here. What’s the missing piece to your audience development strategy? According to eMedia Strategist founder and president Eric Shanfelt, it’s remarketing. During a recent Publishing Executive webinar, Shanfelt explained that a…

Video: 2 Tactics to Grow Your Email List
June 20, 2016 at 5:05 pm

Editor’s Note: The below video is excerpted from the webinar “Innovative Strategies for Growing and Monetizing Your Audience”. Email remains one of the most effective tools for growing an audience, building long-term relationships with readers, and driving new revenue. It can be easy to overlook with the swath of new audience development tools out there,…

Letting the Audience Drive: A Few Words with Adam Gomolin
June 10, 2016 at 2:30 pm

Traditionally, literary agents sell editors books that both hope readers will love (and buy). Editors primarily base what they buy on that author’s previous track record or the sales of comparative titles. But, as anyone who sold a vampire novel in the wake of Twilight can tell you, that assumed outcome isn’t always reliable. In fact, it’s often…

HarperCollins Launches Programming for Facebook Live
June 7, 2016 at 2:22 pm

HarperCollins continues to increase its focus on digital video, using it as a vehicle to connect with new readers and drive book discovery. The publisher shared two initiatives recently that put video at the center of its marketing efforts. In May HarperCollins announced the launch of Book Studio 16, a dedicated YouTube channel showcasing authors…

Infographic: How to Send More Effective Email Campaigns
May 31, 2016 at 12:09 pm

Email has become a critical marketing tool for book publishers, particularly as marketing teams have placed greater focus on connecting directly with readers and developing meaningful relationships with them. Email marketing is helping book publishers solve the digital book discovery problem because it provides a channel for publishers to introduce readers to new releases, related…