Audience Development

Tips for Growing & Monetizing Audiences
May 20, 2016 at 3:05 pm

Editor’s Note: On May 18th, Book Business’ sister brand Publishing Executive hosted a free webinar titled, “Innovative Strategies for Growing & Monetizing Your Audience.” The webinar is available to watch free on-demand and covers a topic that is particularly important for book publishers. As publishers up their direct marketing efforts on their websites, newsletters, and…

How Publishers Can Benefit from Deeper Library Partnerships
May 17, 2016 at 1:23 pm

What was the pervasive theme of IDPF DigiCon this year? Digital publishing, of course. Data, obviously. But also, libraries. Likely because DigiCon was hosted in Chicago this year, home of the American Library Association, library professionals had a seat on multiple panels throughout the conference and shared their perspectives on issues like book discovery, digital…

Wired Magazine Launches a Book Club
May 9, 2016 at 8:33 am

Wired, the San Francisco, Calif.-based magazine and digital publication, has launched a book club as a part of its expanding culture coverage. Its first selection is N.K. Jemisin’s Hugo Award-nominated The Fifth Season, the first in the author’s Broken Earth series, which chronicles the apocalyptic changes to the planet wrought by climate change and centuries…

Here’s Where Innovative Publishers Need to Focus
May 9, 2016 at 8:25 am

There are a number of key attributes successful publishers will be known for in the future. These core capabilities will be very different from the ones that have led to the modern empires of the Big Five. Some attributes will remain the same, of course. For example, it will always be crucial for publishers to…

Netflix CEO Describes Publishing’s Dilemma
April 20, 2016 at 1:48 pm

Editor's Note: This post was originally published on The Future of Publishing. Netflix released its latest quarter earnings report today. In a Letter to Shareholders (PDF), Netflix CEO Reed Hastings described the competitive landscape the company faces. In doing so he framed the challenge faced today by all publishers, certainly all book, newspaper and magazine publishers.…

Sorry, You Can’t Speed Read
April 18, 2016 at 3:13 pm

Our favorite Woody Allen joke is the one about taking a speed-reading course. “I read ‘War and Peace’ in 20 minutes,” he says. “It’s about Russia.” The promise of speed reading — to absorb text several times faster than normal, without any significant loss of comprehension — can indeed seem too good to be true.…

Litsy Is a Book-Focused Social Network that Goes Beyond Reviews
April 8, 2016 at 2:03 pm

If you’re a book lover, Litsy might be the social app for you. The startup was founded by Todd Lawton and Jeff LeBlanc, who previously launched the book-themed clothing company Out of Print. Lawton told me the idea for Litsy came from connecting with Out of Print fans at events like book festivals and comic…

Simon & Schuster Mobilizes YA Fandom with Original Content & Free Ebooks on Riveted
March 24, 2016 at 11:25 am

In June 2009 Simon & Schuster created a social networking site for teens, akin to a Facebook for books. The site was called Pulse It, an extension of the Simon Pulse young adult imprint, which encouraged readers to write reviews of Pulse titles, create profiles, and discuss their favorite reads with other users. Over the…

Hachette Relaunches Website With Responsive Design, Sharable Book Excerpts & More Original Content
March 3, 2016 at 2:28 pm

This week Hachette Book Group (HBG) quietly updated its website in an effort to better align it with HBG’s direct-to-consumer marketing strategy. The upgraded site include a responsive design that improves mobile experience, original audio and video content, and sharable online book excerpts. Currently the site features an audio excerpt from the Jordanna Max Brodsky’s…