Content Strategy

“The Content Trap” Is a Must-Read Book for Publishers
December 12, 2016 at 9:41 am

A recent trip to a local brick-and-mortar bookstore helped me realize that even the best algorithms and email campaigns can’t replace in-person product discovery. I noticed a book called The Content Trap sitting face-out on the shelf and couldn’t resist picking it up. Great title. Intriguing outline. Normally I’d make a note to grab the…

Audiobooks Were Set to Destroy Books — but Instead, They Opened a New World
December 9, 2016 at 12:06 pm

The turn of the century was approaching, and so was the death of the book. That’s what some were saying in the 1990s, as the Internet became ubiquitous. But in predicting print’s downfall, the prognosticators were 100 years behind the times. “Phonography will probably be the destruction of printing,” said the narrator of “The End…

Press Release: Universal Cable Productions Partners with Wattpad for Original TV Content
November 22, 2016 at 1:16 pm

TORONTO — November 22, 2016 — Wattpad, the global multiplatform entertainment company, and Universal Cable Productions (UCP), a division of NBCUniversal Cable Entertainment, have partnered to develop original content across multiple categories that will influence future television programming. UCP will produce a number of television projects derived from Wattpad content across multiple categories including: mystery/thriller,…

3 Marketing Success Stories from the Publishing Trenches
November 8, 2016 at 3:10 pm

Every publisher represents a storehouse of interesting content that can be used to attract readers, capture email subscribers, and increase book sales. In past articles, I’ve written about these concepts and reasons why publishers should invest in inexpensive digital marketing tactics. Free content attracts readers who become email subscribers. Those email subscribers can be converted…

Revisiting: Why Publishers’ Brands Matter
November 1, 2016 at 12:17 pm

Publishers’ brands are under attack from all sides. We hear, for example, about the “article economy” and the strongly held view that publishers add no value to the process of editorial development and the dissemination of materials. In the book world, the argument is that no…

Simon & Schuster Latches onto Podcast Trend With Launch of "Paper Donkey"
October 31, 2016 at 12:37 pm

Last week Simon & Schuster announced a new podcast created in partnership with CBS Radio's Play.it podcast network. The podcast "Paper Donkey" will feature interviews with famous editors and authors about how books are created and how editors help bring authors' vision to life. “We want to give people the chance to eavesdrop on the…

The Gone Girl With The Dragon Tattoo On The Train
October 28, 2016 at 8:30 am

There was a time a few years back when it seemed to me that about every third book I encountered was called “The X’s Daughter,” with X standing in for just about any occupation, title, rank and pejorative imaginable. Bookshelf upon bookshelf was filled with the daughters of generals, cartographers, lacemakers, lighthouse keepers, veterinarians, preachers…

Editor's Note: Industry Disruption Has a Silver Lining
October 13, 2016 at 5:34 pm

Over the past few years we’ve reported extensively on two major trends that have reshaped the book publishing landscape: direct-to-consumer marketing and digital book printing. While these topics could not be more different—one is a strategy for audience development and a catalyst for book sales while the other is a method of book production and…