Content Strategy

The Gone Girl With The Dragon Tattoo On The Train
October 28, 2016 at 8:30 am

There was a time a few years back when it seemed to me that about every third book I encountered was called “The X’s Daughter,” with X standing in for just about any occupation, title, rank and pejorative imaginable. Bookshelf upon bookshelf was filled with the daughters of generals, cartographers, lacemakers, lighthouse keepers, veterinarians, preachers…

Editor's Note: Industry Disruption Has a Silver Lining
October 13, 2016 at 5:34 pm

Over the past few years we’ve reported extensively on two major trends that have reshaped the book publishing landscape: direct-to-consumer marketing and digital book printing. While these topics could not be more different—one is a strategy for audience development and a catalyst for book sales while the other is a method of book production and…

Publishing Risks 'Becoming Irrelevant,' Warns Penguin Random House Boss
October 11, 2016 at 12:27 pm

The chief executive of the UK’s largest publisher has warned that the books industry will “become irrelevant” if it continues to fail to reflect the society we live in. Tom Weldon, chief executive of Penguin Random House UK, was speaking as the publisher launched a new scheme intended to discover and mentor authors from the…

Old Media, New Media, Data Media: Evolving Publishing Paradigms
September 27, 2016 at 1:48 pm

It is not so long ago that we routinely talked of Old vs. New Media. The “Old” was characterized by the investment in and creation of content, which in turn gave rise to a common set of properties — definitive and authoritative journalism and scientific reports, the fixed text, the pursuit of the finest authors…

Old Book, New Look: Why the Classics Are Flying Off the Shelves
September 22, 2016 at 11:50 am

Imagine you have a sudden burning desire to read David Copperfield, Charles Dickens’s favourite of all his novels. Thanks to Project Gutenberg, you could read it for nothing online but, correctly reasoning that it would be tedious to scroll through 600 pages on a screen, you go to a bookshop. There you find that David…

Amazon Adds Another Prime Benefit: Free Podcasts from Audible Channels and Free Audiobooks
September 22, 2016 at 11:40 am

Amazon this morning rolled out another perk for subscribers to its Amazon Prime membership program: free access to Audible’s short-form digital programming called Audible Channels, as well as a selection of free audiobooks. Amazon says members will have access to a rotating selection of over 50 audiobooks from Audible’s catalog. That’s similar to how the…

German Publisher dtv Launches New Service for Book Clubs
September 7, 2016 at 2:33 pm

In the ongoing quest to reach new readers and promote customer loyalty, German publisher dtv has come up with a new online portal aimed at book clubs: The Lesekreis-Portal (Book Club Portal). With this service, dtv offers additional content and supplemental material about their books aimed specifically at book clubs. Available as a PDF download…

Have a Story to Tell? Your Personal Memoirist Is Here
September 2, 2016 at 11:07 am

Isaac Ehrlich, 74, wanted his children and future generations to know the story of his mother, Sonia. Her life story is woven through the tragedies of the 20th century. She lost 40 relatives in the Holocaust. She was shipped to Siberia from Poland. She eventually found her way to Riverdale, in the Bronx, where she…

Keeping the Faith: Publisher Agnostic Content
September 1, 2016 at 12:34 pm

Be it tweets, blog posts, or marketing materials, content produced by book publishers is traditionally about the books they publish. But that’s not always the case. Some publishers are hosting blogs with “publisher agnostic” content, meaning the site will feature books and authors they don’t publish. In fact, some of these websites all but obscure…