Content Strategy

eMusic Launches Audiobook Subscription Service
August 23, 2016 at 11:38 am

When Tamir Koch, CEO of TriPlay, bought eMusic last fall, he acknowledged that he was primarily interested in looking to marry eMusic’s song library with TriPlay’s cloud service. He knew that eMusic also owned a digital audiobook business, but he didn’t anticipate that developing a new downloadable audio service would be a priority. After looking…

Five Publishing Companies to Pitch Their Content at Germany’s GamesCom
August 9, 2016 at 10:53 am

Our last mention of the chance for publishers this month to present their projects at GamesCom in Cologne was a call for submissions. Now, Frankfurt Book Fair has announced the five publishing companies that will engage in the “Publishers’ Pitch session on August 17, as part of Gamescom’s “license day.” The point of pitching in…

The New York Times Is Publishing a Print-Only Novel Excerpt This Sunday
August 5, 2016 at 1:33 pm

Even as The New York Times prioritizes digital expansion, with a stated goal of reaching $800 million in digital revenue by 2020, the paper is also trying to milk as much as it can out of its print products, which still drive most of its revenue. In its latest attempt to incentivize print, the Times…

Press Release: Sourcebooks Builds on Success of Personalized Platform with New Custom Book Experience
August 2, 2016 at 12:58 pm

NAPERVILLE, Ill. — August 2, 2016 — Sourcebooks, a leading independent publisher, is expanding the personalized books platform created for Put Me In the Story, the #1 personalized book site in the United States, beyond children’s books. Simple Truths, an imprint of Sourcebooks that publishes well-known and much-utilized business, leadership, teamwork, and motivational books, will now…

Harry Potter Is About to Upend the Publishing Business in a Whole New Way
August 1, 2016 at 12:24 pm

The market for plays, publishing industry insiders say, is near nonexistent, perhaps with the exception of Shakespeare. But that appears set to change this weekend, when the book for “Harry Potter and the Cursed Child: Parts One and Two” is released at midnight Sunday. “Cursed Child,” the script of the play currently on stage on…

Mastering Mobile: Strategies for Optimizing & Monetizing Mobile Content
July 29, 2016 at 12:09 pm

Strong mobile content requires more than formatting text for a smaller screen. Often, the content itself must change to engage readers in a way that makes sense for how and when they use their phones. While it's a difficult nut to crack , mobile is a platform that book publishers cannot ignore. More and more…

Can Serialized Fiction Convert Binge Watchers into Binge Readers?
July 27, 2016 at 1:34 pm

Now that the latest season of Game of Thrones has ended, fans may be feeling a little untethered — and some publishers would like to fill that gap with serialized books. As TV dramas get better and better, book publishers are hoping to convert binge TV watchers into binge readers. Serialized books have a long…

The Fastest-Growing Format in Publishing: Audiobooks
July 22, 2016 at 2:34 pm

The digital revolution that flummoxed the music, movie and publishing industries has given rise to a surprising winner: the audiobook. Audiobooks are the fastest-growing format in the book business today. Sales in the U.S. and Canada jumped 21% in 2015 from the previous year, according to the Audio Publishers Association. The format fits neatly in…

Press Release: Little, Brown Books for Young Readers Enhances Young Adult Ebooks Through Immersive Music Soundtracks with Booktrack Technology Platform
July 21, 2016 at 2:51 pm

NEW YORK — July 21, 2016 — Little, Brown Books for Young Readers, a division of Hachette Book Group, and reading technology pioneer Booktrack (www.booktrack.com) launch a new generation of ebooks with an industry-first partnership to bring soundtracks to young adult novellas. The collaboration offers YA readers an innovative new way to experience their favorite…

Press Release: Summer Thriller ‘Good as Gone’ Debuts in Texture
July 8, 2016 at 2:33 pm

NEW YORK — July 1, 2016 — Texture, the premier app for the very best magazine content, and the Houghton Mifflin Harcourt Trade Publishing Group are partnering to give Texture members a special, advanced copy of the hotly anticipated summer thriller Good as Gone be-fore its national release on July 26. “Texture members will be…