Content Strategy
September 22, 2016 at 11:50 am
Imagine you have a sudden burning desire to read David Copperfield, Charles Dickens’s favourite of all his novels. Thanks to Project Gutenberg, you could read it for nothing online but, correctly reasoning that it would be tedious to scroll through 600 pages on a screen, you go to a bookshop. There you find that David…
September 22, 2016 at 11:40 am
Amazon this morning rolled out another perk for subscribers to its Amazon Prime membership program: free access to Audible’s short-form digital programming called Audible Channels, as well as a selection of free audiobooks. Amazon says members will have access to a rotating selection of over 50 audiobooks from Audible’s catalog. That’s similar to how the…
September 7, 2016 at 2:33 pm
In the ongoing quest to reach new readers and promote customer loyalty, German publisher dtv has come up with a new online portal aimed at book clubs: The Lesekreis-Portal (Book Club Portal). With this service, dtv offers additional content and supplemental material about their books aimed specifically at book clubs. Available as a PDF download…
September 2, 2016 at 11:07 am
Isaac Ehrlich, 74, wanted his children and future generations to know the story of his mother, Sonia. Her life story is woven through the tragedies of the 20th century. She lost 40 relatives in the Holocaust. She was shipped to Siberia from Poland. She eventually found her way to Riverdale, in the Bronx, where she…
September 1, 2016 at 12:34 pm
Be it tweets, blog posts, or marketing materials, content produced by book publishers is traditionally about the books they publish. But that’s not always the case. Some publishers are hosting blogs with “publisher agnostic” content, meaning the site will feature books and authors they don’t publish. In fact, some of these websites all but obscure…
August 23, 2016 at 11:38 am
When Tamir Koch, CEO of TriPlay, bought eMusic last fall, he acknowledged that he was primarily interested in looking to marry eMusic’s song library with TriPlay’s cloud service. He knew that eMusic also owned a digital audiobook business, but he didn’t anticipate that developing a new downloadable audio service would be a priority. After looking…
August 9, 2016 at 10:53 am
Our last mention of the chance for publishers this month to present their projects at GamesCom in Cologne was a call for submissions. Now, Frankfurt Book Fair has announced the five publishing companies that will engage in the “Publishers’ Pitch session on August 17, as part of Gamescom’s “license day.” The point of pitching in…
August 5, 2016 at 1:33 pm
Even as The New York Times prioritizes digital expansion, with a stated goal of reaching $800 million in digital revenue by 2020, the paper is also trying to milk as much as it can out of its print products, which still drive most of its revenue. In its latest attempt to incentivize print, the Times…
August 2, 2016 at 12:58 pm
NAPERVILLE, Ill. — August 2, 2016 — Sourcebooks, a leading independent publisher, is expanding the personalized books platform created for Put Me In the Story, the #1 personalized book site in the United States, beyond children’s books. Simple Truths, an imprint of Sourcebooks that publishes well-known and much-utilized business, leadership, teamwork, and motivational books, will now…
August 1, 2016 at 12:24 pm
The market for plays, publishing industry insiders say, is near nonexistent, perhaps with the exception of Shakespeare. But that appears set to change this weekend, when the book for “Harry Potter and the Cursed Child: Parts One and Two” is released at midnight Sunday. “Cursed Child,” the script of the play currently on stage on…
