Data

How Wattpad Became a Multiplatform Entertainment Venue
December 5, 2016 at 2:21 pm

Founded in 2006 by Allen Lau and Ivan Yuen, Wattpad, an online community of writers and readers, has blossomed into a multiplatform entertainment venture that attracts millions of visitors to its site each month. Wattpad helps aspiring writers find readers, but it also provides traditional book publishers, advertisers, and film and TV producers with original…

Press Release: Semantico Partners with TrendMD to Improve Discoverability of Academic & Professional Content
December 1, 2016 at 2:01 pm

Brighton, U.K. -- December 1, 2016 -- Semantico have announced a partnership to provide the native integration of TrendMD within their Scolaris digital publishing solution. The partnership will deliver to publishers an enhanced research experience for their end-users and increased content discoverability, but above all, the potential for increased usage. The market-leading content discoverability tool…

If You Build Better Metadata, Readers Will Come
November 29, 2016 at 10:26 am

Creating or aggregating content and actually getting readers to see it are two sides of the same coin. Without both content and a reliable way for people to find it, the motivation to create or house such content becomes less. One feeds the other. So, how do content aggregators and authors find that sweet spot…

Press Release: BookBaby Announces 2017 Self-Publishing Survey — The Largest Study Of Indie Book Marketing And Promotion
November 18, 2016 at 12:42 pm

PENNSAUKEN, N.J. — November 16, 2016 — BookBaby today announced the launch of the 2017 Self-Publishing Survey—a comprehensive study focused on revealing the most successful book marketing and promotion strategies. The company has partnered with 15 leading self-publishing providers to ask published and aspiring authors to share their marketplace experiences and opinions. “The self-publishing community…

Video: Robb Report's Tips for Growing a Highly-Engaged Newsletter Readership
November 16, 2016 at 8:30 am

In 2015 Robb Report saw an opportunity to increase revenue by launching a daily newsletter, Robb Report Insider. The goal of the daily newsletter was to curate the vast amount of content Robb Report produces daily into a handful of stories that would best capture readers’ interests, explained VP of digital web initiatives David Dubrino…

Press Release: Outsell Inc. and The Book Industry Study Group Partner Together to Provide Market Intelligence Service to Members
November 14, 2016 at 1:26 pm

November 14, 2016 — Outsell Inc., the world’s only research and advisory firm focused on media, information, and technology, announces a partnership with The Book Industry Study Group (BISG), the leading book trade association for standards, research and information, and events, to provide their members with Outsell’s Market Intelligence Service. As an additional support resource,…