Data

Press Release: BookBaby Announces 2017 Self-Publishing Survey — The Largest Study Of Indie Book Marketing And Promotion
November 18, 2016 at 12:42 pm

PENNSAUKEN, N.J. — November 16, 2016 — BookBaby today announced the launch of the 2017 Self-Publishing Survey—a comprehensive study focused on revealing the most successful book marketing and promotion strategies. The company has partnered with 15 leading self-publishing providers to ask published and aspiring authors to share their marketplace experiences and opinions. “The self-publishing community…

Video: Robb Report's Tips for Growing a Highly-Engaged Newsletter Readership
November 16, 2016 at 8:30 am

In 2015 Robb Report saw an opportunity to increase revenue by launching a daily newsletter, Robb Report Insider. The goal of the daily newsletter was to curate the vast amount of content Robb Report produces daily into a handful of stories that would best capture readers’ interests, explained VP of digital web initiatives David Dubrino…

Press Release: Outsell Inc. and The Book Industry Study Group Partner Together to Provide Market Intelligence Service to Members
November 14, 2016 at 1:26 pm

November 14, 2016 — Outsell Inc., the world’s only research and advisory firm focused on media, information, and technology, announces a partnership with The Book Industry Study Group (BISG), the leading book trade association for standards, research and information, and events, to provide their members with Outsell’s Market Intelligence Service. As an additional support resource,…

Design Thinking: A New Way to Optimize the Customer Experience
October 26, 2016 at 9:04 am

On November 3rd Book Business's sister publication Target Marketing will host a webinar on the power of design thinking to improve customer experiences. As book publishers become more consumer-focused, launching newsletters, consumer-facing websites, and ecommerce experiences, it's crucial that they inject design thinking into their marketing and sales efforts. The webinar "Design Thinking: A New…

When Do the Benefits of Customer Analytics Justify the Loss of Privacy?
October 21, 2016 at 10:24 am

As more industries move towards digital interaction with their customers, a fundamental question has arisen from the ubiquitous capturing of data by digital platforms: when do the costs of data capture for customer analytics outweigh the benefits? To the company, the benefits of capturing and using customer data are improved products, higher engagement and customer…

Can an Algorithm Outperform Science Editors?
October 20, 2016 at 11:54 am

Artificial intelligence (AI) has been creeping into our lives, first taking on complex, but narrow, tasks like optical character recognition or games like chess and Jeopardy. In recent years, the science of AI has advanced to a point where computers are assuming more meaningful and significant roles, like personal assistants for your phone and self-driving cars. A similar game-changing claim was…

Developing Audience Loyalty Through Data-Driven Publishing
October 19, 2016 at 11:09 am

Publishing may well have been the first data-driven industry. After all, selling copies of your newspaper, magazine or book depends upon writing about things that people care about and are engaged in. Finding out what things people cared about used to depend upon annual reader surveys or responses mailed in on a postcard. In 2016,…

The Latest Marketplace Data Would Seem to Say Publishers Are as Strong as Ever
October 19, 2016 at 10:54 am

This post began being written a couple of weeks ago when I recalled some specific misplaced expectations I had for the self-publishing revolution and started to ponder why things happened the way they did in recent years. It turns out a big part of the answer I was looking for provides clarity that extends far…