Data

Press Release: Nielsen ISBN Store a Hit
August 18, 2016 at 12:01 pm

LONDON — August 16, 2016 — After nearly 50 years of promoting and selling ISBNs and prefixes to publishers in the UK & Ireland via a manual process, Nielsen has launched an online store that enables publishers and self-published authors to go to one site and purchase ISBNs, Book2Look widgets and a subscription to their…

New Tech Company Looks to Reimagine Enhanced Ebooks
August 16, 2016 at 12:57 pm

Although enhanced ebooks and apps with sound and video have been poorly received by book consumers, Neoglyphic Entertainment, an entertainment technology developer, has created a platform that makes use of data science, gaming technology, machine learning and crowdbased focus groups to create new experiences around traditional storytelling. The company has plans to offer its multimedia…

Publishers' Dilemma: Judge a Book by Its Data or Trust the Editor's Gut?
August 3, 2016 at 1:04 pm

Publishing is a notoriously risky business. A publishing house might give a first-time author a six-figure deal, only to see the book flop. It's always been hard to predict what will sell. Now publishers are getting some help from data that tells them how readers read — and that makes some people nervous. Alan Rinzler…

The Business of Books: Why Curation Beats Search
July 28, 2016 at 2:15 pm

You can’t have failed to notice that there are an awful lot of books around these days. Too many books, some say.[1] ‘Every year there are a million new books published in English. That is officially published books around the world. They have an ISBN. Every year, we are adding 1,000,000 books to the sum…

What We Can Learn About Digital Publishing Solutions from the New York Times
July 27, 2016 at 1:43 pm

I'm a big fan of all types of publishing, from ebooks (obviously!) to print books, magazines and newspapers. Why? Because when it comes digital publishing solutions, we have a lot to learn from each other. Like book publishers, newspapers struggled to adjust to the Internet age (though newspapers arguably struggled more than book publishers). And…

Nielsen Book to Launch ISBN Store, Making ISBNs More Accessible to Self-Published Authors
July 26, 2016 at 11:46 am

Yesterday Nielsen Book announced the forthcoming launch of its ISBN Store. The ecommerce platform will allow U.K. publishers and self-published authors to purchase ISBNs (International Standard Book Number) within minutes. This is a significant change for Nielsen Book. Previously, U.K. publishers and authors had to fill out an email form in order to purchase up…

Artificial Intelligence and the Art of Reader-Driven Publishing
July 25, 2016 at 12:15 pm

AI may summon images of robots and false humanoid consciousnesses, but its influence will in fact prove both less glamorous and more pervasive. Technology is often accused of decentralizing systems currently in place, but with publishing, the opposite is true. In the next five years the use of aggregated data will empower the publishing pipeline to allow…

Harlequin Dives Deeper Into Reader Behavior with New Mobile App
July 20, 2016 at 1:43 pm

We’ve covered many of the ways that book publishers, particularly in the trade sector, are trying to surface their content online and connect with readers -- from niche, community sites to free ebook samples. What many of these strategies have in common is they offer free content that attracts a specific subset of readers and…

The Bestseller Code: The Words that Make a Successful Book
July 8, 2016 at 2:28 pm

Good news for budding authors needing a little hand in writing that best-selling book: there’s now a formula for writing successful novels. Well, it won’t help you write the whole book, but it may help you get on the right track. Former acquisitions editor for Penguin UK, Jodie Archer, and associate professor of English at the…

Video: Why Google & Facebook Remarketing Should Be Part of Your Audience Development Strategy
July 6, 2016 at 3:05 pm

The following video is excerpted from the Publishing Executive webinar “Innovative Strategies for Growing & Monetizing Your Audience”. The full webinar is available on-demand here. What’s the missing piece to your audience development strategy? According to eMedia Strategist founder and president Eric Shanfelt, it’s remarketing. During a recent Publishing Executive webinar, Shanfelt explained that a…