Data
July 26, 2016 at 11:46 am
Yesterday Nielsen Book announced the forthcoming launch of its ISBN Store. The ecommerce platform will allow U.K. publishers and self-published authors to purchase ISBNs (International Standard Book Number) within minutes. This is a significant change for Nielsen Book. Previously, U.K. publishers and authors had to fill out an email form in order to purchase up…
July 25, 2016 at 12:15 pm
AI may summon images of robots and false humanoid consciousnesses, but its influence will in fact prove both less glamorous and more pervasive. Technology is often accused of decentralizing systems currently in place, but with publishing, the opposite is true. In the next five years the use of aggregated data will empower the publishing pipeline to allow…
July 20, 2016 at 1:43 pm
We’ve covered many of the ways that book publishers, particularly in the trade sector, are trying to surface their content online and connect with readers -- from niche, community sites to free ebook samples. What many of these strategies have in common is they offer free content that attracts a specific subset of readers and…
July 8, 2016 at 2:28 pm
Good news for budding authors needing a little hand in writing that best-selling book: there’s now a formula for writing successful novels. Well, it won’t help you write the whole book, but it may help you get on the right track. Former acquisitions editor for Penguin UK, Jodie Archer, and associate professor of English at the…
July 6, 2016 at 3:05 pm
The following video is excerpted from the Publishing Executive webinar “Innovative Strategies for Growing & Monetizing Your Audience”. The full webinar is available on-demand here. What’s the missing piece to your audience development strategy? According to eMedia Strategist founder and president Eric Shanfelt, it’s remarketing. During a recent Publishing Executive webinar, Shanfelt explained that a…
July 1, 2016 at 1:00 pm
In a move that will help retailers and librarians more easily find and shelve children's and young adult graphic novels, the Book Industry Study Group will offer expanded options for BISAC codes and subject headings for the kids’ graphic novel category. BISAC codes are the standard descriptors for different types of books and are used…
June 30, 2016 at 1:33 pm
PW currently has a story on a forthcoming St. Martin’s book called “The Bestseller Code: Anatomy of The Blockbuster Novel” in which authors Jodie Archer and Matthew L. Jockers “claim they created an algorithm that identifies the literary elements that guarantee a book a spot on the bestseller lists.” As readers of The Shatzkin Files know,…
June 29, 2016 at 2:05 pm
While the technology industry is abuzz with new opportunities created by advances in artificial intelligence -- from intelligent web search to voice recognition -- book publishing has yet to feel the full impact of AI. Neil Balthaser intends to change that through his machine learning software Intellogo. Intellogo uses technology that can analyze and understand…
June 15, 2016 at 12:51 pm
In the “data wars” being fought today, hackers are targeting computer systems and individuals’ accounts, meaning that consumers are often their top targets and victims. But that does not mean that businesses are immune -- far from it. Businesses are composed of people and the most valuable data, and the richest targets available, relate to…
June 13, 2016 at 2:16 pm
McGraw-Hill Education is getting deeper into the business of data. The education company on Friday announced that it will exclusively sell services from ZogoTech, a data analytics service provider, as part of an ongoing effort to improve student achievement and track progress. ZogoTech has tapped into the higher education market – providing community colleges with…
