Data

2016 Yale Publishing Course to Expand Discussion on Digital Publishing Strategies
February 24, 2016 at 12:30 pm

The dates for the 2016 Yale Publishing Course have been announced and applications to attend are now being accepted. The educational event gathers mid- to senior-level book publishing professionals to discuss leaderships strategies as well as the most pressing issues facing the industry. YPC will be held on July 31-August 5 in New Haven, CT.…

Text And Data Mining Are Growing And Publishers Need To Support Their Use – An AAP-PSP Panel Report
February 11, 2016 at 12:19 pm

At the dawn of digital content distribution there were many excited ideas about the possibilities of computerized information. In the 1960s, Ted Nelson and others theorized about the potential of computerized information and wrote excitedly about the possibilities of a network of interconnected digital texts. Nelson is a computer scientist and philosopher who, among other…

Adaptive Learning’s Potential and Pitfalls
February 9, 2016 at 11:45 am

“Adaptive learning.” Two words that have haunted headlines and press releases ever since I started this job in 2011—and likely even before then. Everyone thinks everyone else is doing it, so everyone says they’re doing it too. But there are plenty of misconceptions and a lack of shared understanding between schools and companies about what…

The 3 Biggest Challenges of D2C Bookselling in 2016
February 4, 2016 at 2:36 pm

As Book Business’ year-end trendspotting survey indicated, direct-to-consumer marketing and bookselling will be top-of-mind for all segments of the publishing industry in 2016. It’s clear from these results, as well as the slew of newly-launched consumer-facing sites, apps, and newsletters that publishers are eager to learn how consumers find books, why they buy, and how…

Sorry, Science Says Speed Reading Doesn't Work
January 26, 2016 at 2:07 pm

There's good reason to wish you could read faster. Not only do excellent book recommendations come out faster than you can note down the titles, more or less actually make it from cover to cover, but a host of highly successful people also insist that one of the surest routes to greatness is becoming an…

What Price Progress: The Costs of an Effective Data Publishing Policy
January 14, 2016 at 12:18 pm

While predicting the future is fraught with peril, there seems a fairly clear consensus about where the research community would like to see things go. Our efforts these days are focused on broadening access to the research literature and research results, and toward improving their quality, through better transparency and reproducibility. Academia is a notoriously…

The Future of Big Data and Analytics in K-12 Education
January 13, 2016 at 1:51 pm

Imagine classrooms outfitted with cameras that run constantly, capturing each child's every facial expression, fidget, and social interaction, every day, all year long. Then imagine on the ceilings of those rooms infrared cameras, documenting the objects that every student touches throughout the day, and microphones, recording every word that each person utters. Picture now the…

How Data Changed Publishing in 2015
January 7, 2016 at 3:16 pm

Data enables book publishers to connect with their readers in deeper and more meaningful ways — and sometimes, interact for the very first time. As digital exchanges between publishers and readers increase, data insights culled from those interactions continue to emerge and make a significant impact on how book publishers operate. Publishers are using data…

How Book Publishers Pivoted Toward Direct-to-Consumer Sales in 2015
December 29, 2015 at 12:48 pm

In 2015 many book publishers devoted significant resources to direct-to-consumer marketing and sales. These efforts went beyond social media and email marketing and led to the creation of dedicated platforms that engage and entertain readers as well as sell books. Simon & Schuster launched pop culture site Glommable, which offers book recommendations alongside articles covering…

How Will Book Publishing Grow in 2016? Take the Book Business Trendspotting Survey
December 18, 2015 at 9:59 am

As 2015 comes to a close, it’s time to identify new business opportunities and technology that will lead to a profitable new year. Will greater data intelligence enable book publishers to grow the book market? Will D2C sales and improved discoverability help publishers connect with their readers and develop loyal fans? Will publishers use digital…