Book publishers attending the recent Publishing Business Conference & Expo in New York who were eager to learn about trends in digital book publishing had come to the right place. On March 9, the 2010 Digital Book Printing Forum was held during the conference at the New York Marriott Marquis. At the forum, representatives from Charlottesville, Va.-based Interquest, a market and technology research and consulting firm in the field of digital printing and publishing, presented findings from its new study, “Digital Book Printing: Market Analysis & Forecast, 2010-2015.”
INTERQUEST, a leading market and technology research and consulting firm serving the digital printing and publishing industry, today announced a 30 percent increase in attendance at its 2010 digital book event held each year for the past five years at the Publishing Business Expo in New York City.
At one time, many book publishers printed their own books. Then they discovered that the cost of maintaining a printing enterprise was less cost-effective than buying book printing and binding from commercial printers. Over the decades, they dabbled in (photo) typesetting and desktop publishing, and enlisted legions of part-time workers. At some moment in time, most books in production in New York City are on the subway, as industry freelancers carry manuscripts and artwork back and forth.
While the term "self-publishing" still may carry a stigma for many in the book industry, the ranks of major publishers embracing the concept are on the rise, and Bloomington, Ind.-based Author Solutions Inc. (ASI) is a part of that turning tide.
Xerox and On Demand Books LLC have partnered to globally market and sell the Xerox 4112 Copier/Printer together with the Espresso Book Machine. The combined technologies will form a fully integrated solution that prints, binds and trims books with full-color covers on demand in retail locations and libraries.
According to a PRIMIR study entitled Trends in Books: 2008-2012, published in 2009, conventionally printed books reached the peak of their product life cycle with publishers' net sales of 3,127 million book units in 2007.
On Demand Machinery's (ODM) recently debuted partnership with Océ and TAP Custom yields new opportunities for the publishing, printing and photo lab industries.
It used to be straightforward. A publisher sent out a catalog of new releases, promoting certain titles to bookstores. Marketing proceeded through fixed channels and seasonal rituals, and, year after year, everyone knew their place in the dance. Not so anymore.
Smart book production and manufacturing departments routinely evaluate their workflows and look for new and creative ways to streamline their processes, with a keen eye toward trimming both time and costs. Today, as the book publishing industry finds itself struggling in the same challenging economic environment as the rest of the United States, working efficiently is even more critical to preserving the bottom line.