Direct to Consumer Sales

See if you qualify: Exec Summit for Content Marketing & D2C Technologies
October 26, 2017 at 9:27 am

As book publishers build relationships with their readers through D2C sales and marketing, they must embrace new tech that supports nimble content development, data management, and conversion tools. We've launched an executive summit dedicated to helping marketers sort through these technologies. It's called FUSE Enterprise: The Convergence of Technology & Branded Content and it's happening Nov. 27-28 in Philadelphia. Click to learn more.

Press Release: Open Road Integrated Media Newsletters Reach One Million Subscribers
June 26, 2017 at 9:04 am

New York, NY (June 22, 2017) – Open Road Integrated Media (OR/M), a digital media company, announced that its newsletter business has reached the 1,000,000-subscriber mark. Lead by Early Bird Books, for fans of discount deals, The Lineup for fans of true-crime and horror fans and The Portalist for fans of science fiction and fantasy,…

Press Release: First Quarter Results Rise at Open Road Integrated Media
April 25, 2017 at 4:14 pm

New York, NY (April 25, 2017) – Open Road Integrated Media (OR/M), a digital media company, announced results for the first quarter ending March 31, 2017. Revenue rose 40% while gross profit increased 50%, and operating EBITDA improved 44%. The numbers reflect changes in comparison to the same period in 2016, and were reported by…

How to Kill a New York Times Bestseller
April 24, 2017 at 11:58 am

Hundreds of bestsellers are unnoticed by shoppers on retail websites, which costs publishers a lot of book sales. There’s an easy fix.

Lessons for Publishers from the Loss of Family Christian Stores
March 16, 2017 at 12:49 pm

Last month brought sad news that another national bookstore chain went out of business. This time, Family Christian Stores, the largest U.S. retailer of Christian books and merchandise, closed all of its locations. Executives throughout the industry, both mainstream and religious, hated to see another big brick-and-mortar chain go under. The sting of Borders closing…

3 Steps to Selling Large Book Deals to Corporate Buyers
December 22, 2016 at 2:17 pm

Selling books to corporate buyers offers independent publishers an enormous – and somewhat untapped -- opportunity for increased book sales. But many book publishers fail to approach this segment because they are unfamiliar with the steps involved in the sales process. Once you understand how the system works, making a successful transition to large, non-returnable…

October Bookstore Sales Slipped 1%
December 15, 2016 at 11:15 am

Bookstore sales dipped 1.0% in October compared to a year ago, according to preliminary estimates released this morning by the U.S. Census Bureau. Sales for the month were $774 million, down from $782 million in October 2015.

Why Bookstores Are Thriving in Socially Conscious Berlin
December 14, 2016 at 11:16 am

Riding Berlin trains, I'm often struck by the number of people reading actual books. In other cities I visit, subway commuters seem to universally stare at their phones these days. Is this due to some Luddite disdain for technology in the German capital? Or does it align with the fact that, after money, books are…

Are Small Publishers Doing All the Hard Work for the Big Ones?
December 8, 2016 at 11:13 am

Paul McVeigh and Kirsty Logan are authors you may have heard of. Both of their debuts were published by Salt, an independent publisher. Paul McVeigh’s The Good Son was shortlisted for a bunch of awards, and won the Polari first book prize this year. Kirsty Logan’s The Rental Heart and Other Fairytales won three awards…