Direct to Consumer Sales

‘Sell More, Serve More’: FutureBook’s Bracing Message
December 6, 2016 at 11:51 am

A funny thing happened on the way to the future: the book didn’t get left behind, after all. That’s a functional if simplistic interpretation of what the more-than 550 attendees at The Bookseller’s annual FutureBook Conference in London on Friday (December 2) found themselves hearing. Now deep into the digital shakedown, the industry seems to be coming…

How to Pitch a Book From the Corporate Buyer’s Perspective
December 2, 2016 at 2:36 pm

Making a large-quantity book sale (5,000 copies or more) to corporate buyers typically entails a formal presentation describing how your content can help the company in some way. You can improve your chances of making the sale with an analogy to the game of baseball. In any one game there may be several different pitchers…

Amazon Books Ends Discounting for Non-Prime Members
November 30, 2016 at 10:50 am

Amazon quietly began selling books in its brick-and-mortar Seattle store, Amazon Books, at list price early this fall. When the store opened last November, all books were sold at Amazon.com’s prices–often significantly less than the publisher-set list prices. With Amazon’s recent phase-out of list prices site-wide, the discrepancy is likely to continue. And after years…

More Independent Booksellers Are Getting into the Publishing Business
November 22, 2016 at 11:53 am

Companies such as Doubleday and Scribner once led the way in combining bookselling and publishing. Now, a new generation of booksellers is getting in touch with its publishing side, including such booksellers-cum-publishers as Cleveland’s Guide to Kulchur, which publishes marginalized writers, and Las Vegas’s the Writer’s Block, which is about to launch a literary journal.…

Webinar: How to Drive the Customer Journey to Increase Revenue and Retention
November 22, 2016 at 10:13 am

As book publishers continue to dip their toes in direct-to-consumer sales, they need to learn new skills to fuel new marketing activities like content marketing, lead nurturing, and customer retention. In today's digital and distractable world, publishers cannot take a passive role with their book sales; they must actively pursue new customers and reengage old…

3 Marketing Success Stories from the Publishing Trenches
November 8, 2016 at 3:10 pm

Every publisher represents a storehouse of interesting content that can be used to attract readers, capture email subscribers, and increase book sales. In past articles, I’ve written about these concepts and reasons why publishers should invest in inexpensive digital marketing tactics. Free content attracts readers who become email subscribers. Those email subscribers can be converted…

What’s Driving the Surge in Art Books?
November 8, 2016 at 12:11 pm

Art books are niche products: Hardly anyone reads them, you can’t make money with them, and anyway, there’s the Internet. And yet, more and more galleries have begun producing books. Why? A spectacular high point of this year’s Frankfurt Book Fair—the largest international meeting of the industry—came when David Hockney and his publisher Benedikt Taschen…

Outrage in Bronx as Barnes & Noble Is Set to Close
November 4, 2016 at 12:55 pm

Every day after school, 4-year-old Nicholai Rose demands that his mother take him first to the park then to the Barnes & Noble in the Baychester neighborhood of the Bronx. There, they snuggle in a corner in the children’s section and, each time, read “I Need My Monster,” his favorite picture book. In a few…

Amazon Charges Non-Prime Members More at Physical Bookstores, Hinting at New Retail Strategy
November 2, 2016 at 10:55 am

Cashiers at Amazon’s physical bookstores now ask each customer the same question: Are you a Prime member? That’s because Amazon recently implemented a new pricing structure at its bookstores that could signal a broader strategy for the company’s brick-and-mortar retail expansion. At the Amazon bookstore in Seattle’s University Village, Prime members who pay $99 for an annual membership…