Direct to Consumer Sales

Simon & Schuster Latches onto Podcast Trend With Launch of "Paper Donkey"
October 31, 2016 at 12:37 pm

Last week Simon & Schuster announced a new podcast created in partnership with CBS Radio's Play.it podcast network. The podcast "Paper Donkey" will feature interviews with famous editors and authors about how books are created and how editors help bring authors' vision to life. “We want to give people the chance to eavesdrop on the…

Amazon Executives Are 'Pleased' With Results of Retail Bookstores So Far
October 26, 2016 at 11:00 am

Amazon’s nascent plan to open physical bookstores is an experiment going well so far, according to Andy Jassy, who heads the company’s cloud unit, Amazon Web Services. “It’s an experiment for us, something we think could be very useful,” said Jassy, while speaking at the Wall Street Journal D Live conference on Tuesday. “So far,…

Design Thinking: A New Way to Optimize the Customer Experience
October 26, 2016 at 9:04 am

On November 3rd Book Business's sister publication Target Marketing will host a webinar on the power of design thinking to improve customer experiences. As book publishers become more consumer-focused, launching newsletters, consumer-facing websites, and ecommerce experiences, it's crucial that they inject design thinking into their marketing and sales efforts. The webinar "Design Thinking: A New…

What Barnes & Noble Doesn’t Get About Bookstores
October 24, 2016 at 11:24 am

In April, Leonard Riggio announced that he was stepping away from Barnes & Noble, the business he bought forty-five years ago and transformed into the world’s largest brick-and-mortar bookstore chain. Come September, Riggio, now seventy-five, would happily retire. Or so he claimed. Though he had ceded the title of chief executive in 2002, Riggio remained the…

Editor's Note: Industry Disruption Has a Silver Lining
October 13, 2016 at 5:34 pm

Over the past few years we’ve reported extensively on two major trends that have reshaped the book publishing landscape: direct-to-consumer marketing and digital book printing. While these topics could not be more different—one is a strategy for audience development and a catalyst for book sales while the other is a method of book production and…

What Do Americans Lose if Bookstores Disappear? More Than You Think
October 12, 2016 at 1:04 pm

When Minnesota resident Heather Galway needs to liven up a Tuesday, she heads for the closest Barnes and Noble. It means coffee and adult conversation for the stay-at-home mom, but she thinks it’s as good for her kids as any playground. A voluntary Luddite, Galway, 36, eschews social media, lets her husband handle the email…

Amazon’s Newest Ambition: Competing Directly With UPS and FedEx
October 3, 2016 at 2:20 pm

Just before the morning rush hour on a recent Thursday, a brigade of vans rolled up to a low-slung warehouse near Los Angeles International Airport. Workers in bright green vests crammed some 150 Amazon.com packages into each truck before the fleet headed through the urban sprawl to customers’ doorsteps. This logistical dance wasn’t performed by…

PRH’S 2-Day Transit Shipping Program Returns
October 3, 2016 at 2:15 pm

Penguin Random House’s annual indie bookselling initiative for the holidays, two-day transit for orders, starts today, October 3, one month earlier than in years past. Not only is the start date for the two-day transit shipping program before Columbus Day, but PRH will offer expedited shipping well beyond the Christmas holidays. The program continues through…

7 Ways Book Publishers Can Establish D2C Marketing & Sales
September 30, 2016 at 5:37 pm

This article is the third installment of a feature written by book marketing consultant and BISG director Brian O’Leary. Part 1 and 2 of this article appeared in the Fall 2016 issue of Book Business. View the complete feature on D2C marketing here. Part 3: Keys to Building Your D2C & Content Marketing Skillset Book…

How to Drive Book Sales With Audience Development & Content Marketing Tactics
September 30, 2016 at 5:36 pm

Part 1: Using Feedback Loops & Conversion Architectures Direct-to-consumer marketing requires a paradigm shift for many book publishers. We haven’t traditionally thought about using content to attract readers as a step toward establishing ongoing, direct relationships. Nor do we think as much about understanding the experience our readers have with our books, beyond the moment…