For the first time ever, iconic breakfast provider General Mills is distributing eBooks through its long-running "Cheer on Reading" literacy program. Now available on 8.4 million boxes of Cheerios®, the "Cheer on Reading" program provides families direct access to one of nine children's eBooks, creating a new digital platform for General Mills to meaningfully engage with its audience. And it's all made possible thanks to BookShout's digital content distribution platform.
What's innovative about BookShout's partnership with General Mills is the combination of a breakfast brand families know and love
Large-quantity book sales require input from multiple decision makers. In order to sell your book, you need to build consensus.
According to The State of America's Libraries Report 2015 released April 13 by the American Library Association (ALA), academic, public and school libraries are experiencing a shift in how they are perceived by their communities and society. No longer just places for books, libraries of all types are viewed as community anchors, centers for academic life and research, and cherished spaces.
This and other library trends of the past year are detailed in ALA's State of America's Libraries Report 2015, made available during National Library Week, April 12-18
A month after announcing its partnership with Shanghai-based Tencent Literature, Boston-based distribution and e-book-discovery start-up Trajectory Inc. has opened a suite of additional agreements pertaining to a new relationship with the major Chinese corporation Xiaomi.
The new deals include Macmillan, MIT Press, and UK wholesale distributor Gardners Books.
Trajectory is positioning itself as a bridge to such major Chinese retailers as Tencent and Xiaomi, for publishers in the West to use in getting their books into China's marketplace. A key to Trajectory's operation in this role is its Natural Language Processing Engine
Another look at the fascinating evolution of the library. The University of Oxford's Bodleian Library has gone through enormous renovations in recent years, and the video below explains the changes and the thought process behind them. It's particularly interesting to see the many levels on which change is occurring, from the role of the library on campus and as part of the community, to the role of the librarian and even the purpose and design of the physical building itself.
I've spent more than half-a-year of my life in Frankfurt, one week at a time. My first Fair was 1976 so this would have been my 39th if I attended them all. I think I missed two, so that's 37. I love it and I get enormous commercial benefit from it. I can't understand people who are in our business who don't; it attracts the top executives from just about every publishing company in the world. But, like just about everything in our business, it is affected by the digital revolution.
China, the world's second-biggest book market after the United States, has long been a consumer of works from other countries, now it is making a push to export its own literature abroad, helped by the e-book revolution. Industry players at the Frankfurt Book Fair said they had observed a change in Chinese exhibitors' focus from acquiring foreign rights to selling the products of China's developing publishing sector. With sales volumes of nearly $18 billion, China is the largest buyer of rights and licences for books published overseas.
JAPAN - The outlook for the domestic market in Japanese-made electronic-book readers has become darker with the recent announcement by Toshiba Corp. that it will stop manufacturing e-book readers. The announcement followed the departure of all other major Japanese electronics makers from the market.
The electronics makers' failure in the market has been attributed to putting e-book readers on the back burner while smartphones and foreign companies' products, such as Kindle of Amazon.com Inc. of the United States, have been aggressively marketed. - See more at: http://digital.asiaone.com/digital/news/electronics-firms-turn-e-book-distribution#sthash.4dtGAhsc.dpuf
Did you do a double-take when you heard that Amazon's opening an actual brick-and-mortar outlet? The web's biggest store, the one that has posed such a threat to traditional retailers, is planning to open an outlet right in the heart of New York City, just footsteps from that department store grande dame, Macy's. Actually, it's not as surprising as you might think. As Darrell K. Rigby, a partner at Bain, explains in a recent HBR feature, many retailers are now combining digital and physical consumer experiences.
"The Death of the Independent Bookstore?"; "Is the Bookstore Dead?"; "Why Bookstores are Doomed": those headlines are from Slate (2006), Jewish Journal(2011), and Business Insider (2013). For years, journalists have made these types of predictions about the death of independent bookstores: if the chains didn't crush them, Amazon would. If Amazon didn't, they would die anyway because people just weren't reading. For a few years, facts on the ground seemed to support this dire prognosis. During the early years of the new millennium, bookstore after bookstore closed in some of the most reading-friendly cities in America.