Distribution

Bringing Life to Your Backlist
April 1, 2007

Springer Science + Business Media does not view Google Book Search as a detriment to its business, but rather as a valuable marketing tool for its popular science, technology and medical (STM) titles. Paul Manning, vice president of book publishing for Springer, attributes much of the recent growth of the company’s back catalog of older titles to its participation with the controversial program. With more than 30,000 titles available in Google Book Search, the publisher saw more than 1 million views in a one-month period, and 20 percent of its “buy this book” clicks on the search were for titles older than 10 years

Random House, Lantern Books Among ‘SustainPrint.com Leadership Award’ Winners for Environmental Sustainability Efforts
March 26, 2007

The first-ever SustainPrint.com Leadership Awards were announced Mon., March 5 at the Book Business/Publishing Executive Magazine Conference and Expo in New York. Random House, Inc., Lantern Books, Fast Company magazine and the National Wildlife Federation took home the inaugural awards, which recognize book and magazine publishing companies for their achievements in environmental sustainability. They are presented by SustainPrint.com, which was developed by Book Business and Publishing Executive magazines to provide a central location for information and resources on environmental sustainability in printing and publishing. Two book publishers and two magazine publishers were recognized with inaugural honors. “We believe that leaders in environmental

Inaugural SustainPrint.com Leadership Awards Announced
March 1, 2007

The inaugural “SustainPrint.com Leadership Awards” will be presented on Monday, March 5, at the 2007 Book Business Conference and Expo in New York. The Leadership Awards recognize book and magazine publishing companies for their achievements in environmental sustainability and are presented by SustainPrint.com—a Web site developed by Book Business and Publishing Executive magazines to provide a central location for information and resources on environmental sustainability in printing and publishing. “We believe it is extremely important to recognize publishing companies that have made significant efforts to improve their environmental impact,” says Noelle Skodzinski, Book Business’ editor in chief, who also directs the editorial

Are You the Weakest Link?
March 1, 2007

As I was preparing for this column, I came across the following statement in a brochure prepared by Strategos, strategic planning consultants, that I picked up at an event a few years ago: “What’s amazing is how often top management is surprised when dramatic external change happens. Why the surprise? Is it that the world is violently turbulent, changing in ways that simply cannot be anticipated? Perhaps. But we call them ‘inevitable surprises.’ Think about it. In retrospect, you could have anticipated most of the disruptions in your industry. You can build this capability into your organization. You can be prepared—before your competition.”

The Architect of Innovative Publishing
March 1, 2007

Technology is fundamentally transforming publishing. From generating ideas to packaging information to delivering products and beyond, everything is changing. Tim O’Reilly, the founder and CEO of O’Reilly Media, the renowned Silicon Valley-based computer/technology publisher, believes that many publishers are woefully unprepared. His company, one of the leading computer-book publishing companies in the world, is at the forefront of the technologies that have directly shaped publishing of the past, present and future. When I spoke with O’Reilly, he was getting ready to board a plane to New York City to keynote Google’s “Unbound” conference on Jan. 18. The conference was billed as “a day

Content Crossroads & Distribution Junction
February 1, 2007

The hot-button issues in the book industry today surround an increased focus on content and alternative forms of distribution. Publishers are still keeping a watchful eye on the Internet and the fear that it may replace the print-based distribution business in the future. But there appears to be a greater acceptance and realization that “content” is a publisher’s real asset, and that the delivery method means nothing if the content isn’t outstanding. An increased focus on content, book search tools, digital distribution, a declining print readership, increased used-book sales, rising fuel and paper costs, and decreasing bookshelf space in retail superstores are all

Book Business EXTRA Q&A—Charles Halpin, General Manager of Pubnet/PubEasy, Talks About a New ‘Lightning Fast’ Book Ordering System
December 15, 2006

With the launch of Bowker’s Pubnet Instant Response this week, book retailers can reorder books more quickly from several of the industry’s largest publishers. General Manager Charles Halpin chats with Book Business EXTRA! about the benefits of this new ordering program. Book Business EXTRA: How is Instant Response different from what was available before for ordering? Halpin: Pubnet Instant Response is a new service for book retailers that is offered with participating publishers—today, Random House, HarperCollins, Penguin, Hachette, Simon & Schuster and Holtzbrinck. Instant Response is different because it is lightning-fast. Instant Response is available to any publisher that utilizes both Pubnet and PubEasy, Bowker’s supply

10 Tips for Inventory Management
November 1, 2006

For many publishers, managing inventory is a method of trial and error. While computers can analyze sales data, deciding how many books to print at the outset and when to reprint is often based on instinct and knowledge gained from having been around the block in the industry. Some executives, however, rely on both computers and know-how to keep more precise tabs on their inventory. As one expert told Book Business, inventory management is not an art or a science, but a mix of both. Here are 10 tips that offer the best of both worlds. 1. Capture your sales data and analyze

15 Tips for Global Sourcing
November 1, 2006

Offshore sourcing is becoming increasingly popular among publishers who are looking to get cost-effective, quality printing and other publishing services. Forty percent of book publishers said they had worked with an overseas printer in the past year, according to a July 2006 study by the market-trend research company TrendWatch Graphic Arts. Yet, as they say, buyer beware. Global sourcing has its advantages as well as its pitfalls. To successfully navigate an offshore partnership, experienced publishers and printers offer these 15 tips. 1. Research a reputable partner. Do your research to find the largest and most reputable printers available. Tad Crawford, president and publisher,

Distribution:Are We Getting Swept Up in ‘The Tail?’
October 1, 2006

If there’s ever a good time to talk about the state of book distribution, this would be it. Right now, everyone is abuzz about changes occurring within the system thanks in part to the July release of Chris Anderson’s “The Long Tail: Why the Future of Business is Selling Less of More.” Anderson, editor of Wired magazine, declares the demise of common culture and cites occurrences called “long-tailed distributions,” or distributions to a greater number of smaller markets, rather than one, big mass market. According to Anderson, this helps distributors since they are no longer cut off by bottlenecks of distribution, such as limited