Houghton Mifflin Launches ‘Netflix for Learning’
October 21, 2015 at 2:05 pm

Houghton Mifflin Harcourt Co. said Wednesday it is launching its Curious World website and updated app, which includes educational videos, games, and ebooks for kids between the ages of 3 and 7. The Boston-based publisher first introduced Curious World in November 2014 with a “simple app” that was free to download and included in-app purchases,…

Press Release: Elissa Tomasetti Named Senior Vice President, Marketing for Scholastic Education
October 16, 2015 at 2:12 pm

NEW YORK—October 15, 2015—Scholastic (NASDAQ: SCHL), the global children’s publishing, education and media company, today announced the appointment of Elissa Tomasetti as Senior Vice President, Marketing for Scholastic Education. Based in New York and reporting to Greg Worrell, President of Scholastic Education, Elissa will be the key driver of strategic marketing for Scholastic Education’s customized,…

myON Tackles K-12 Literacy Issues with Personalized Reading Platform
October 15, 2015 at 11:52 am

Despite advancements in technology and access to information, literacy remains a huge issue in K-12 schools throughout the world. “Reading achievement is persistently low,” says Todd Brekhus, president of myON™. “Only 35% of all fourth graders, 36% of eighth graders and, 38% of twelfth graders read proficiently.” To help students overcome these literacy challenges, myON,…

Students Buying Ebooks Chapter by Chapter
October 12, 2015 at 2:07 pm

For school and college students, buying textbooks could burn a hole in their pocket. Here is an alternative — buy chapters and learn on the go. Traditional textbook publishers are offering textbooks as modules or chapters in electronic form to students by joining hands with technology start-ups. For example, a module could cost as low…

How Society Publishers Can Compete Today
September 30, 2015 at 2:19 pm

I wish to describe a situation that I often come across and then try to explain how it came about. What are its implications for scholarly communications and library consortia in particular, and can we project into the future to think about how this situation could evolve? So here is the situation. Please note that…

Strategies for Entering the Latin American EdTech Market
September 24, 2015 at 2:56 pm

If you are an edtech entrepreneur, it is hard not to be impressed by the vital statistics of Latin America as a potential market: 600 million people speaking just two main languages, 20 key cities, focused on countries such as Brazil and the Pacific Alliance countries of Chile, Peru, Mexico and Columbia and a generation…

Press Release: Cengage Learning Acquires Learning Objects
September 23, 2015 at 2:17 pm

WASHINGTON, DC and BOSTON—September 22, 2015—Cengage Learning, a leading global education company, today announced the acquisition of Learning Objects, a Washington, D.C.-based education technology company. Learning Objects powers innovative, customized and adaptive online learning programs and courses to higher education institutions through its state-of-the-art learning platform and instructional design services. With Learning Objects, institutions are…

Why the Textbook Market is Dying, Part Googol
September 23, 2015 at 1:12 pm

With textbook prices rising faster than inflation, more and more universities (and even state-wide university systems) are adopting free and open-source textbooks. And now the idea has taken hold in Canada. Earlier this month the province of Manitoba announced its new Open Textbook Initiative, a program to provide freely licensed OER textbooks to college students.

Houghton Mifflin Writes a New Future for Itself
September 21, 2015 at 2:23 pm

Linda Zecher wants to put Carmen Sandiego and Curious George to work. Zecher, the chief executive at Houghton Mifflin Harcourt Co., is pushing the Boston textbook publisher beyond the classroom and into people’s homes by mining a treasure trove of curious monkeys, hairy-toed hobbits, and other characters from the company’s small, but venerable trade book…