Finance

Kickstarter becomes fourth biggest publisher of graphic novels
July 11, 2012

From the million-plus dollars raised for a graphic novel about stick figures to an all-female anthology showcasing the works of women in comics, the crowdfunding website Kickstarter has become one of the biggest graphic novel publishers in the US.

Research by US book industry magazine Publishers Weekly puts Kickstarter – which is set to launch in the UK later this year – in fourth place in a ranking of the US's top five graphic novel publishers over the three-month period from February to April.

Self-published automation book is out, with researched price and title
July 9, 2012

"Back in January, Cory re-posted my analysis of the reader survey I used to determine the price and title of my newly self-published book. Self publishing has been a fascinating process, and the survey actually led me to price the book higher ($50) than I had originally thought was feasible. That's $8 less than my publisher was charging, but high enough to give me discounting flexibility.


Beyond Bricks and Clicks: How to Create Hybrid Sources of Revenue
July 9, 2012

It is difficult to make a living as an independent publisher if you view yourself as a purveyor of books through bookstores. Typically, when one responds, “I’m an author,” to the question, “What do you do for a living?” the inquiring party usually follows with, “But what do you do to earn money?” However, if you reply, “I’m a publishing professional,” you are usually received with nodding understanding. The difference is as enormous as it is subtle. A publishing professional runs a business, relying on multiple streams of revenue for maximum income.

Relying exclusively on book sales can limit your income. This wall might be reached because of seasonal demand for your content, or your reliance on sales only through bookstores: bricks and clicks. You may have a small target market, inadequate planning or insufficient funds for promotion. The list goes on. But the fact remains that a variety of circumstances can conspire to limit the sale of your books, and subsequently your income.

8 Tips for Pricing Your Book Profitably
June 26, 2012

If you price your book incorrectly you may doom your publishing venture. Discover how you can avoid the these 8 mistakes most untrained authors make.

10 Million Shades of Green: Erotic Trilogy Dominates Book Sales
May 22, 2012

"The sales velocity for ‘Fifty Shades of Grey’ is unprecedented, with reader demand still growing," Anthony Chirico, the president of the Knopf Doubleday Publishing Group, said in a statement. "As we head into the heart of the summer reading season, sales are likely to continue exceeding even our most optimistic forecasts." The erotic novels were released by Vintage Books, part of the Knopf Doubleday Publishing Group, beginning in March in e-book format and in April in trade paperback. They were originally published by a small independent press in Australia and difficult to find in paperback form in the United

Conference Recap: Taming the Giant—BISG Takes On Big Data
May 11, 2012

At the BISG ninth annual Making Information Pay Conference, held at the McGraw Hill auditorium on May 3, seven expert presenters took the assembled 200 industry professionals through a fast-paced three-and-a-half-hour session slicing Big Data down to manageable bites.

Not for the faint of heart, the event was focused on the message that Angela Bole, BISG Deputy Executive Director opened with. Citing a McKinsey Institute study’s warning of a critical shortage of expert analytical information workers she said that “It’s our belief that, as an industry, we need to harness the awesomeness of ‘deep analytical expertise’ in order to create the kind of book industry that’s truly capable of the innovation necessary to stay relevant over the coming years.”

Big Data, she said, “refers to the act of ‘taming’ the volume, variety and velocity of massive datasets.” It is what takes us to a place where we’re now able to develop holistic approaches to full-scale strategies that are analytical in the deepest sense of the term.”

Houghton Mifflin Plans To Cut $3.1 Billion In Debt
May 11, 2012

Houghton Mifflin Harcourt Publishers Inc. has formed an agreement with a majority of its creditors to eliminate $3.1 billion of debt, marking the publisher's latest effort to tackle a heavy debt load in the face of weak textbook demand.

The company plans to reorganize through a prepackaged Chapter 11 bankruptcy process, an effort it hopes to complete by the end of next month.

The Wall Street Journal reported in March that Houghton had hired restructuring advisers for help reworking its finances, citing people familiar with the matter.