Marketing

7 Top Ebook Price Promotion Stats You Need to Know
January 27, 2016 at 3:08 pm

Authors and book marketers are always looking for ways to increase discoverability and revenue of their backlist books, and price promotions are a known way to reach a high volume of readers. But how can you run the most effective promotion possible? Using data to determine what kind of price promotion you should run can…

8 Ways Publishers Can Engage Their Super Fans Through Email
January 26, 2016 at 1:18 pm

Pinterest, Tumblr, LinkedIn, Facebook, Twitter, and Instagram may be the marketing platforms that earn all the buzz, but here’s a fact: Your email list is a more valuable direct-to-consumer marketing tool than all of those social media sites put together. The power of your community exists in your list -- those people who have actively…

5 Takeaways from the Book Business 2016 Trendspotting Survey
January 21, 2016 at 2:15 pm

In December, Book Business, sent out its annual Trendspotting Survey asking leaders in the book industry to share what technology they plan to invest in and which products and platforms they anticipate will drive revenue growth for their organizations in 2016. 139 executives responded to the survey, hailing from the trade, education, STM, university press,…

instaFreebie Grows Publishers’ Email Lists With Ebook Giveaways
January 20, 2016 at 12:10 pm

One key component of successful direct-to-consumer marketing is the consumer’s email address. But earning that email address can require a lot of legwork from the book publisher, from social media marketing to advertising and publicity. instaFreebie attempts to streamline the audience development process for authors and publishers by hosting limited-time ebook giveaways and using data…

Have Publishers Shot Themselves in the Foot With Costly Ebooks?
January 19, 2016 at 9:50 am

What if the major book publishers inadvertently shot themselves in the collective foot by raising ebook prices to protect their paper book business? And in the process, hurt their 2015 profitability compared to where things stood before the ebook price hikes? Managing price elasticity over time and by product is one of the most difficult…

At ALA’s Midwinter Meeting: BiblioBoard Pivots As ‘Libraries Transform’
January 18, 2016 at 2:33 pm

The American Library Association’s (ALA) Midwinter Meeting in Boston, has just closed with some impressive numbers to report. Gary Price at Library Journal reports that a total 11,716 people attended the five-day event—librarians, library workers and supporters including 3,622 exhibitors. This makes the 2016 event some 1,000 people larger than last year’s Chicago staging of…

Press Release: ALA and PRH Partner on 2nd Annual Readathon
January 15, 2016 at 2:56 pm

CHICAGO—January 13, 2016—The American Library Association (ALA) today announced that they have joined with Penguin Random House to support the second annual National Readathon Day, which will take place on Saturday, May 21, 2016. It is a day dedicated to the joy of reading and giving, when readers everywhere can join together in their local…

Bublish Makes Online Marketing a Natural Part of Publishers’ Workflow
January 14, 2016 at 1:38 pm

Book marketing is perhaps one of the most upended areas of the publishing industry, thanks to the rise of the internet and digital content. As physical bookstores have shuttered, removing much of the marketing space books once occupied, publishers and authors have had to fight for reader attention online. And that fight for attention is…

PRH Book Recommendation Hotline Builds Personal Connection with Readers
January 13, 2016 at 12:59 pm

While many publishers are striving to solve the book discovery problem through semantic recommendation algorithms and expansive book metadata, for the past two years Penguin Random House has employed a decidedly old school approach during the critical holiday bookselling season. Instead of generating automated book suggestions based on clicks, PRH staff manually creates completely personalized…