Marketing

Tips for Growing & Monetizing Audiences
May 20, 2016 at 3:05 pm

Editor’s Note: On May 18th, Book Business’ sister brand Publishing Executive hosted a free webinar titled, “Innovative Strategies for Growing & Monetizing Your Audience.” The webinar is available to watch free on-demand and covers a topic that is particularly important for book publishers. As publishers up their direct marketing efforts on their websites, newsletters, and…

Goodreads Is Finally Cashing in on Its Devoted Community
May 20, 2016 at 1:18 pm

The premise of Goodreads is simple, as it has been since the service launched in 2007: Track the books you read, leave ratings and reviews, and network with fellow readers. In practice, though, the platform has grown to be a sprawling literary social network, equal parts Facebook, Yelp, and Reddit. Message boards, recommendations, and listicles…

How Publishers Can Benefit from Deeper Library Partnerships
May 17, 2016 at 1:23 pm

What was the pervasive theme of IDPF DigiCon this year? Digital publishing, of course. Data, obviously. But also, libraries. Likely because DigiCon was hosted in Chicago this year, home of the American Library Association, library professionals had a seat on multiple panels throughout the conference and shared their perspectives on issues like book discovery, digital…

How to Create New Marketing Opportunities Within the Ebook App
May 16, 2016 at 9:00 am

We take it for granted that when we open our favorite ebook app it automatically jumps right into the last book we were reading. And while that’s handy, I’d like to see at least one other option when I open the app. How about a reader-customized landing page? This page should be fully configurable, based…

Wired Magazine Launches a Book Club
May 9, 2016 at 8:33 am

Wired, the San Francisco, Calif.-based magazine and digital publication, has launched a book club as a part of its expanding culture coverage. Its first selection is N.K. Jemisin’s Hugo Award-nominated The Fifth Season, the first in the author’s Broken Earth series, which chronicles the apocalyptic changes to the planet wrought by climate change and centuries…

The Overlooked Secret to Doubling Email Book Sales
May 4, 2016 at 9:33 am

In the world of email marketing, experts constantly talk about the importance of adding new subscribers, increasing open rates, and boosting click rates. The internet is littered with articles on these topics. But, are these the best metrics to gauge success? If email marketing is supposed to help generate book sales, could we be majoring…

How Left-Brainstorming Can Improve Book Marketing
April 29, 2016 at 2:53 pm

A core axiom of non-bookstore marketing, where you sell books directly to corporations or associations, is that you are not selling your book, but the use of your content to solve a prospective customer’s problem. Showing your potential buyers how to do that may take a little creativity. Brainstorming is key to finding new ways…

Press Release: Cengage Learning Appoints Daniel Sieger to Lead Corporate Brand Strategy
April 28, 2016 at 12:55 pm

BOSTON — April 26, 2016 — Cengage Learning Chief Communications Officer Sandi Kirshner today announced the appointment of Daniel Sieger to the role of Senior Vice President of Brand Strategy.  In this capacity, Sieger will lead all brand innovation efforts aimed at building meaningful connections between Cengage Learning and key stakeholders across the academic, business…

Dummies Turns 25 with New Look: In Print and Online
April 20, 2016 at 2:21 pm

Wiley’s iconic Dummies brand, known for its approachable how-to guides and recognizable yellow and black design, is celebrating its 25th anniversary this year by getting a new, modern look — both in print and online. The rebranding will officially launch in May 2016. The first Dummies how-to book was published in 1991, and the brand…