Marketing

3 Ways to Retain & Grow Newsletter Readership
August 25, 2016 at 8:00 am

When it comes to email marketing, publishers and online media groups rely on this channel more than most businesses to attract audiences to their content. The larger and more engaged the subscriber base, the higher the ad revenue; it’s no secret that digital publishers must make newsletters enticing to drive readership and website visits. Despite…

Why Shop at a Brick-and-Mortar Bookstore?
August 22, 2016 at 9:15 am

Do you still shop at your local bookstore? I typically go once, maybe twice a year, and the last time for me was December 2015. I made a rare summer visit to my local Barnes & Noble this weekend in search of books for my almost six-month-old grandson, Jasper. No matter how good Amazon makes…

Email Marketing Benchmarks: How Do You Measure Up and How Can You Improve?
August 19, 2016 at 2:31 pm

On September 9th Book Business’s sister publication Target Marketing will host a sponsored webinar, "Email Marketing Benchmarks: How Do You Measure Up and How Can You Improve?” led by IBM Marketing Cloud’s account director Jill Johnson. The full description of the webinar is below. Register for the webinar here. If you want to build a…

How Many Humans See Your Online Book Ads?
August 15, 2016 at 10:52 am

It’s common practice today for publishers to buy online ads for promoting their books. The inexpensive cost and targeting capability make digital platforms, such as Google Adwords, Facebook Ads, and various high-traffic websites, seem like appealing choices. But, are real readers actually seeing the online book ads that publishers purchase? You might be surprised that…

Free Webinar: 6 Easy Steps for Developing an Agile Marketing Team
August 10, 2016 at 2:46 pm

Experts are saying that Agile Marketing practices will be ubiquitous by 2020, so how can you get your team started and ahead of the curve? To get started will require choosing the right variation of Agile, and being willing to assess and reassess in order to get the best from your people. This webinar will…

Authors Need Publishers Less than Ever
August 1, 2016 at 4:19 pm

Let me preface this by saying I run a literary fiction micro-publisher operating much in the mold of how full-service traditional publishing has for years, although because my overheads are so low, I pay my authors 50% of print and 70% of ebook royalties, something I realize large publishers cannot do. As self-publishing continues evolving,…

Riffle Uses Chat Bots, Big Data & Human Recommendations to Drive Book Discovery
July 27, 2016 at 12:38 pm

Bookish social network site Riffle is dedicated to helping readers find new books and discuss their favorite reads with like-minded users. Riffle CEO Neil Baptista says that Riffle is an inspiration platform that drives book discovery by connecting users with fellow readers, librarians, authors, and book deals. The site is free to join and offers…

Free Webinar: Digital Marketing in an Ad Blocker World
July 22, 2016 at 2:40 pm

Ad blockers are out of control. From web banners to sponsored social posts, video pre-roll and even mobile ads – there is just no guarantee that the impression you bought isn’t being blocked on the user side by a software you can’t detect. The problem is growing: According to Pagefair, global ad blocker use grew 90 percent last year, and Optimal.com expects U.S. ad blocker use to more than double by 2020.

How One Author Is Rethinking Audiobook Production for Maximum Sales
July 21, 2016 at 2:32 pm

Audiobooks, you could say, are the quiet achievers of the publishing industry. Last century an audiobook consisted of a big box of expensive cassette tapes, or perhaps a slightly smaller box of equally pricey CDs. Audiobook readers once were mainly people with print disabilities or jobs that saw them driving long distances. But a revolution…

Novellic Builds Book Club Communities On- And Offline With Meetup-Like App
July 14, 2016 at 1:23 pm

U.K.-based Novellic is tackling the dual challenges of book discovery and connecting with like-minded individuals through its newly launched book club app. It's part meetup tool for users to organize book club meetings and book recommendation platform where different clubs can review and share their latest reads. The app launched on the UK App Store…