Marketing

How to Pitch a Book From the Corporate Buyer’s Perspective
December 2, 2016 at 2:36 pm

Making a large-quantity book sale (5,000 copies or more) to corporate buyers typically entails a formal presentation describing how your content can help the company in some way. You can improve your chances of making the sale with an analogy to the game of baseball. In any one game there may be several different pitchers…

Webinar: How to Drive the Customer Journey to Increase Revenue and Retention
November 22, 2016 at 10:13 am

As book publishers continue to dip their toes in direct-to-consumer sales, they need to learn new skills to fuel new marketing activities like content marketing, lead nurturing, and customer retention. In today's digital and distractable world, publishers cannot take a passive role with their book sales; they must actively pursue new customers and reengage old…

3 Marketing Success Stories from the Publishing Trenches
November 8, 2016 at 3:10 pm

Every publisher represents a storehouse of interesting content that can be used to attract readers, capture email subscribers, and increase book sales. In past articles, I’ve written about these concepts and reasons why publishers should invest in inexpensive digital marketing tactics. Free content attracts readers who become email subscribers. Those email subscribers can be converted…

Revisiting: Why Publishers’ Brands Matter
November 1, 2016 at 12:17 pm

Publishers’ brands are under attack from all sides. We hear, for example, about the “article economy” and the strongly held view that publishers add no value to the process of editorial development and the dissemination of materials. In the book world, the argument is that no…

Design Thinking: A New Way to Optimize the Customer Experience
October 26, 2016 at 9:04 am

On November 3rd Book Business's sister publication Target Marketing will host a webinar on the power of design thinking to improve customer experiences. As book publishers become more consumer-focused, launching newsletters, consumer-facing websites, and ecommerce experiences, it's crucial that they inject design thinking into their marketing and sales efforts. The webinar "Design Thinking: A New…

How Open Road Uses Agile Marketing to Power Growth
October 13, 2016 at 5:03 pm

When Open Road Integrated Media was founded by former HarperCollins CEO Jane Friedman in 2009, the industry as a whole was still fumbling over ebooks and the uncertain financial impact of digital publishing. Indeed, it was the rare publishing house that demanded digital rights in its contracts, and that was precisely why Open Road’s business…

How to Turn Your Website Visitors into Repeat Book Readers
October 13, 2016 at 4:50 pm

The average consumer isn’t likely to buy something that appears confusing or unfamiliar to them. Yet, if you visit the website of most book publishers, they seem to think people have no fear of the unknown. For instance, the typical website homepage throughout the publishing industry represents an online display of books pleading to be…

Strategies for Increasing Email & Newsletter Revenue
October 7, 2016 at 1:07 pm

On October 11th, Book Business' sister publication Publishing Executive will host a webinar on increasing email revenue. The session will explore how publishers can drive additional revenue through native ads, programmatic, dynamic ads, and more. Publishing leaders will also share how they've increased email engagement and grown newsletter subscription. Sign up for this free webinar…

Top 10 Digital Marketing Trends Publishers Need to Know
October 5, 2016 at 1:48 pm

On October 12th, Book Business’s sister publication Target Marketing is hosting a webinar that will explore the biggest digital marketing trends marketers need to know, including the future of SEO, the rise of mobile, digital advertising, and more. Sign up for this free webinar “Top 10 Digital Marketing Trends You Must Know” here, and prepare…