Marketing

Free Webinar: Digital Marketing in an Ad Blocker World
July 22, 2016 at 2:40 pm

Ad blockers are out of control. From web banners to sponsored social posts, video pre-roll and even mobile ads – there is just no guarantee that the impression you bought isn’t being blocked on the user side by a software you can’t detect. The problem is growing: According to Pagefair, global ad blocker use grew 90 percent last year, and Optimal.com expects U.S. ad blocker use to more than double by 2020.

How One Author Is Rethinking Audiobook Production for Maximum Sales
July 21, 2016 at 2:32 pm

Audiobooks, you could say, are the quiet achievers of the publishing industry. Last century an audiobook consisted of a big box of expensive cassette tapes, or perhaps a slightly smaller box of equally pricey CDs. Audiobook readers once were mainly people with print disabilities or jobs that saw them driving long distances. But a revolution…

Novellic Builds Book Club Communities On- And Offline With Meetup-Like App
July 14, 2016 at 1:23 pm

U.K.-based Novellic is tackling the dual challenges of book discovery and connecting with like-minded individuals through its newly launched book club app. It's part meetup tool for users to organize book club meetings and book recommendation platform where different clubs can review and share their latest reads. The app launched on the UK App Store…

Amazon Just Had Its Biggest Sales Day Ever
July 13, 2016 at 11:32 am

So much for concerns that the second Prime Day event didn't live up to Amazon's expectations. The online retailer said Wednesday that the self-created holiday was its biggest sales day ever, with worldwide orders rising more than 60 percent compared with the previous Prime Day. In the U.S., orders rose by more than 50 percent.…

3 Tips to Improve Book Events & Increase Book Sales
July 12, 2016 at 1:03 pm

Every element of the publishing process is wired to sell more books, but sometimes book events don’t deliver sales in the way we’d expect them to. With this in mind, I propose a renewed approach to how we put on book events that will work to remedy this. I’ll start by telling you a personal…

Video: Why Google & Facebook Remarketing Should Be Part of Your Audience Development Strategy
July 6, 2016 at 3:05 pm

The following video is excerpted from the Publishing Executive webinar “Innovative Strategies for Growing & Monetizing Your Audience”. The full webinar is available on-demand here. What’s the missing piece to your audience development strategy? According to eMedia Strategist founder and president Eric Shanfelt, it’s remarketing. During a recent Publishing Executive webinar, Shanfelt explained that a…

Intellogo Brings Machine Learning to Book Recommendations
June 29, 2016 at 2:05 pm

While the technology industry is abuzz with new opportunities created by advances in artificial intelligence -- from intelligent web search to voice recognition -- book publishing has yet to feel the full impact of AI. Neil Balthaser intends to change that through his machine learning software Intellogo. Intellogo uses technology that can analyze and understand…

Algorithms vs. Humans: What's the Better Path to Book Discovery?
June 28, 2016 at 12:52 pm

An algorithm recently bought me a Father’s Day present I didn’t need or ask for, using my own money. You see, my wife was buying sheets from Amazon when they presented her with the book The Arm by Jeff Passan (HarperCollins) as a Father’s Day suggestion. $27.95 later my charge card was hit with the…

3 Things Book Publishers Can Learn From the Podcast Model
June 27, 2016 at 8:31 am

Did you make the same mistake I did and assume that podcasts are yesterday’s platform, that interest in them has plateaued (at best), and that they’re not worth thinking about today? If so, here’s a short article that might help you re-think your stance. If you’re still not convinced have a look at the infographic…

Direct-to-Consumer Marketing: Getting the Media Mix Right
June 23, 2016 at 1:36 pm

Book Business's sister publication Target Marketing is hosting a free webinar "Direct Marketing: Getting the Media Mix Right" on Thursday June 30th at 2PM ET. Register for the webinar here. Publishers that sell books directly to customers must create a strategy to attract new customers and also develop a communications strategy that will help retain…