Marketing

The D2C Manifesto for Book Publishers
August 25, 2015 at 2:55 pm

“Direct to consumer” is not about selling books through your Web site. Rather, it is a philosophy that puts your consumer, the reader, first and foremost in each and every activity that the business undertakes. That might seem straightforward enough, but with decades of complex author, agent and retail agreements piling up — not to mention territorial…

It’s Time to Radically Improve the Content Sampling Experience
August 24, 2015 at 11:18 am

The goal of the content sample is to acquire new customers, right? So why are publishers settling for sample content models that are outdated and largely ineffective? Look at ebooks, for instance. Publishers mostly rely on retailers for discovery and distribution, just like how they sell the full ebook. To make matters worse, most of…

Press Release: Colborne Communications Acquires Crowdfunding Site Pubslush
August 21, 2015 at 3:39 pm

Thursday, August 20 – TORONTO – Colborne Communications is excited to announce that it has acquired the book crowdfunding site Pubslush as of Monday, August 24, 2015. Pubslush will continue to take submissions for all book crowdfunding and pre-order campaigns. Since 1977, Colborne Communications has provided a variety of editing, design and project management services…

Publishing Industry's 'Super Thursday' to See More Than 500 Books Published
August 14, 2015 at 6:04 pm

The nature of that rectangular parcel under the Christmas tree can now be predicted: it could well be a new cook book by Nigella Lawson, Gordon Ramsay or Hugh Fearnley-Whittingstall, just like last year. Or it might not even be a cook book: it could be a television star’s memoir – Sue Perkins, co-presenter of…

WSJ Publishes Excerpt, Audio Sample of Harper Lee’s ‘Go Set A Watchman’
July 10, 2015

In 1957, when she was 31 years old, Harper Lee submitted her first attempt at a novel to the publisher J.B. Lippincott. Titled 'Go Set a Watchman,' it was set in the '50s and opened with a woman named Jean Louise Finch returning home to Alabama. Ms. Lee's editor found the story lacking but, seizing on flashback scenes, suggested that she write instead about her protagonist as a young girl. The result was a Pulitzer Prize-winning classic: 'To Kill a Mockingbird.'


Hachette Tries "Tatvertising"
July 8, 2015

Hachette Australia has announced an open casting call for a woman who is willing to "donate" her back for a large, permanent tattoo that will be used to promote the fourth book in Stieg Larsson's wildly successful Millennium Series (it's being called, explicitly, "tatvertising"). The series is best known for its first volume, The Girl With the Dragon Tattoo, which was adapted for film by Danish director Niels Arden Oplev in 2009 and again by thriller magnate David Fincher in 2011 - hence the obvious need to promote with an actual dragon tattoo on a real person.

The Essential Role of School Librarians
July 8, 2015

What has struck me in the hundreds of schools I have visited is the influence that a school library and a school librarian have on the children I meet. I can tell as soon as I start interacting with them that the children are more engaged and more articulate; they ask questions, their minds race to make connections. They share something precious: a love of reading, a curiosity, an open mind and a boundless imagination. And the reason is that they have access to a wide collection of books,