Marketing

The Graphic Novel’s Dilemma: Debating a Genre’s Search for Respect
December 15, 2017 at 2:30 am

If the graphic novel has come of age, that didn't slow down the debate around this genre's search for its place in publishing at Guadalajara. The post The Graphic Novel’s Dilemma: Debating a Genre’s Search for Respect appeared first on Publishing Perspectives.

What Does the Future Hold for Small-Batch Publishing?
November 2, 2017 at 8:55 am

One of the great backlashes in our era of conglomerates is the steady growth of small-batch businesses. These are very small businesses that cater mostly to customers willing to spend more for a seemingly better and more controlled product offering. There are many happy consumers who will buy a four-pack of local brew for $16,…

See if you qualify: Exec Summit for Content Marketing & D2C Technologies
October 26, 2017 at 9:27 am

As book publishers build relationships with their readers through D2C sales and marketing, they must embrace new tech that supports nimble content development, data management, and conversion tools. We've launched an executive summit dedicated to helping marketers sort through these technologies. It's called FUSE Enterprise: The Convergence of Technology & Branded Content and it's happening Nov. 27-28 in Philadelphia. Click to learn more.

Mark Sullivan’s ‘Beneath a Scarlet Sky’ Racks Up Rights Sales
September 15, 2017 at 2:30 am

James Patterson collaborator Mark Sullivan's labor of love may turn out to be his most successful book yet in the run-up to Frankfurt. The post Mark Sullivan’s ‘Beneath a Scarlet Sky’ Racks Up Rights Sales appeared first on Publishing Perspectives.

Russian Book Market Consolidation: Is It Closing Out Smaller Players?
September 12, 2017 at 2:30 am

Larger book publishing companies in Russia attract more government support, say critics, while smaller houses struggle to keep up. The post Russian Book Market Consolidation: Is It Closing Out Smaller Players? appeared first on Publishing Perspectives.

Polish Research: Removing Pirated Books Online Has No Impact on Legal Sales
September 11, 2017 at 2:30 am

In what seems to be inconclusive research work in Warsaw, taking pirated book copies out of the market doesn't appear to mean more legitimate book sales. The post Polish Research: Removing Pirated Books Online Has No Impact on Legal Sales appeared first on Publishing Perspectives.