The problems of poetry are many. It can be difficult to discover. It can be difficult to read and interpret. Are you reading it right? Are you interpreting it right? Are you sure?
Vook, which recently introduced a new media product called a "vook" that blends text and video, has announced a partnership with HarperCollins imprint HarperStudio. Earlier this month, the Emeryville, Calif.-based company announced a similar partnership with Simon & Schuster to release four inaugural vooks.
At the Frankfurt Book Fair, LibreDigital presented new data on how readers have sampled book content online over the past 18 months. According to LibreDigital, it has powered more than 500 million page views of sample book chapters and content for publishers, authors, retailers and social-networking sites.
As an author of Internet-marketing books and the former Web editor for Chelsea Green Publishing, Jesse S. McDougall knows a bit about using the Internet—and specifically, social media marketing—to sell books.
Penguin Group USA has rolled out the second season of "From the Publisher's Office", its own online network featuring new programming across three multimedia channels: "The Screening Room," "The Radio Room" and "The Reading Room." In its inaugural season, "From the Publisher's Office" logged more than 100,000 page views in three months.
It used to be straightforward. A publisher sent out a catalog of new releases, promoting certain titles to bookstores. Marketing proceeded through fixed channels and seasonal rituals, and, year after year, everyone knew their place in the dance. Not so anymore.
Elsevier offers gift cards for positive reviews.
"We’ve almost become accustomed to an uninterrupted flow of bad news,” said Michael Healy, executive director of the Book Industry Study Group (BISG) at the organization’s sixth-annual Making Information Pay event, held May 7 at the McGraw-Hill Auditorium in New York City. Falling sales, shrinking margins, closing bookstores and job losses are among the negatives facing the industry, noted Healy.
Matthew Baldacci has been marketing books for 17 years. Currently St. Martin’s Press’ vice president of marketing and publishing operations, he has seen a number of marketing strategies come and go, and is constantly on the lookout for innovative and creative ways to market the company’s some 700 titles a year. He and his team may be on to something with its relatively new “try before you buy” model.
The Internet has changed the way that publishing companies market books, providing a myriad of new opportunities. But marketers shouldn’t forget lower-tech methods of getting the word out. Here, some experts explain how they promote their books using both the latest and the more traditional methods.