Marketing

BookCon Busies Up the BookExpo Floor in New York City
June 4, 2017 at 12:02 pm

Amid cheers for YouTube stars and TV producers, BookCon 2017 pulls a big crowd and gets free books into eager hands, the follow to ReedPOP's BookExpo. The post BookCon Busies Up the BookExpo Floor in New York City appeared first on Publishing Perspectives.

BookExpo’s Trade Floor: Spacious, Smaller, and Talking OptiQly
June 2, 2017 at 2:30 am

Smaller and quieter, this year's BookExpo hums with anticipation about a new marketing analytics tool meant to boost success on Amazon.com. The post BookExpo’s Trade Floor: Spacious, Smaller, and Talking OptiQly appeared first on Publishing Perspectives.

BookExpo Opens With Data for the Industry and a Focus on Consumers
June 1, 2017 at 2:31 am

As BookExpo's conference programming looks at the new centricity of consumer data, ReedPOP hits 'reset' on mission priorities and approach. The post BookExpo Opens With Data for the Industry and a Focus on Consumers appeared first on Publishing Perspectives.

Dosdoce and Bookwire Chart ‘Soaring’ Ebook Sales in the Spanish Markets
May 30, 2017 at 2:30 am

Citing a 110-percent jump in sales in Latin America and 41 percent growth in Spain, a new report sees digital as a key to the Spanish markets' turnaround. The post Dosdoce and Bookwire Chart ‘Soaring’ Ebook Sales in the Spanish Markets appeared first on Publishing Perspectives.

London Book Fair’s Virtual Conference: Nine Markets in Nine Hours
May 26, 2017 at 2:30 am

As BookExpo's trade-show floor opens at Javits Center in New York City on Thursday, London Book Fair's Virtual Conference will be in full sway on the ether. The post London Book Fair’s Virtual Conference: Nine Markets in Nine Hours appeared first on Publishing Perspectives.

The Authors Guild Honors Toni Morrison, James Patterson, and…IngramSpark
May 25, 2017 at 4:30 am

At the author advocacy organization's 25th gala, trade publishing stars and a self-publishing engine are acclaimed for distinguished service to writers. The post The Authors Guild Honors Toni Morrison, James Patterson, and…IngramSpark appeared first on Publishing Perspectives.

An Indie Publisher at 50: Kogan Page’s International Language of Business
May 23, 2017 at 2:30 am

Thanks to digital initiatives and a strong list of titles, 50-year-old UK book publisher Kogan Page is growing its business, despite more competition. The post An Indie Publisher at 50: Kogan Page’s International Language of Business appeared first on Publishing Perspectives.