Mobile
February 26, 2016 at 3:14 pm
Mobile smartphone usage has grown at an astronomical rate in recent years. According to Pew Research Center, 35% of U.S. adults owned a smartphone in 2011. Today over 65% of U.S. adults own smartphones. And increasingly, those smartphone owners are using mobile as their primary access point to the web, reports Pew. Considering these trends,…
February 25, 2016 at 12:11 pm
The Spanish publishing industry is facing radical changes in the digital era, but poetry is often overlooked in discussions about these changes. Has it been disregarded because it is a minor genre? What kind of experimentation is happening in Spanish poetry publishing today? Thanks to new technology, many new Spanish poetry publishers have launched and…
February 24, 2016 at 12:30 pm
The dates for the 2016 Yale Publishing Course have been announced and applications to attend are now being accepted. The educational event gathers mid- to senior-level book publishing professionals to discuss leaderships strategies as well as the most pressing issues facing the industry. YPC will be held on July 31-August 5 in New Haven, CT.…
February 4, 2016 at 3:00 pm
Publisher Anna Gerber isn’t trying to kill off the printed book – she’d just like you to spend a bit more time on your mobile. “We don’t really think the point is to change the way we read,” she says, “but we do like the idea of trying to immerse readers in books on their…
February 4, 2016 at 2:36 pm
As Book Business’ year-end trendspotting survey indicated, direct-to-consumer marketing and bookselling will be top-of-mind for all segments of the publishing industry in 2016. It’s clear from these results, as well as the slew of newly-launched consumer-facing sites, apps, and newsletters that publishers are eager to learn how consumers find books, why they buy, and how…
February 1, 2016 at 12:52 pm
Last week I highlighted some of the more interesting findings reported in a document Google published called Micro-Moments: Your Guide to Winning the Shift to Mobile. This week I want to focus on a couple of other important points in that document as well as provide an example of how publishers need to leverage the…
January 28, 2016 at 3:26 pm
This webinar will obtain industry leaders’ perspectives on critical trends that will likely have an impact as we navigate through 2016.
January 28, 2016 at 1:48 pm
In The Philippines, Wattpad is known as much more than a huge online reading and writing community. Its arm called Wattpad Presents generates content for film and television productions. Announced in September 2014, the partnership sees TV5 Manila dramatize popular stories from the Toronto-based Wattpad site. The program is heavily geared to the romance and fan-fiction interests…
January 25, 2016 at 10:19 am
Google recently published a document entitled Micro-Moments: Your Guide to Winning the Shift to Mobile. You can download the PDF here. It’s a quick read and worth a close look. I’ve long felt the publishing industry is too focused on simply delivering the print experience on digital devices, something often referred to as “print under…
January 18, 2016 at 8:58 am
After seven-plus years of working remotely from my home office I recently started a new job with a daily commute. It’s actually quite an enjoyable ride and I originally planned to make it even better with a variety of mobile/audio content. Podcasts were at the top of my list but I also figured I could…
