Online Sales

First Half of 2015 Not a Great Start for Book Publishers
October 9, 2015 at 12:30 pm

The Association of American Publishers (AAP) released its quarterly StatShot report for the book industry, including revenue numbers for over 1,200 publishers in the trade, education, university press, and professional publishing sectors. According to the report, sales declined 4.1% in the first half of 2015 when compared to the first half of 2014. Book sales…

Why the Textbook Market is Dying, Part Googol
September 23, 2015 at 1:12 pm

With textbook prices rising faster than inflation, more and more universities (and even state-wide university systems) are adopting free and open-source textbooks. And now the idea has taken hold in Canada. Earlier this month the province of Manitoba announced its new Open Textbook Initiative, a program to provide freely licensed OER textbooks to college students.

The Plot Twist: Ebook Sales Slip, and Print Is Far From Dead
September 23, 2015 at 1:01 pm

Five years ago, the book world was seized by collective panic over the uncertain future of print. As readers migrated to new digital devices, ebook sales soared, up 1,260 percent between 2008 and 2010, alarming booksellers that watched consumers use their stores to find titles they would later buy online. Print sales dwindled, bookstores struggled…

ublishers & Authors Must Unite Marketing Efforts
September 15, 2015 at 2:04 pm

Survey the landscape, and you will see authors who are taking marketing into their own hands and successfully creating audiences and loyal followings without help from their publishers. Authors have always deployed additional marketing, but new tools and agencies allow them to enact efforts that are at scale and beyond publishers’ bandwidth...

B&N Says it is (Still) “Considering” Smaller Stores, But is Actually Closing Stores
September 10, 2015 at 5:08 pm

B&N said they are considering smaller stores, but what they're actually doing is shuttering stores right and left. And that is the real story here, not that a "book retailer considers new store prototype". Actions speak louder than words, which is why you should look at what someone is doing rather than what they are…

Rousting the Book Pirates From Google
August 31, 2015 at 2:43 pm

Google Play has been criticized as a sort of vast and unruly garden compared with Apple’s impeccably mowed lawns. In Forbes recently, Erik Kain called Google Play “an ugly, poorly organized store filled with myriad knockoffs, dubious ‘games’ and other apps.” That sounds a bit harsh to the Haggler, a Google Play regular who has…

Simon & Schuster Adds (Two) Ebooks to Kindle Unlimited
August 28, 2015 at 2:18 pm

When Amazon launched Kindle Unlimited last year, they built its catalog on indie and self published titles, with only a handful of titles from larger publishers. This did not include the Big Five trade publishers, who signed deals with other access-based ebook services but continued to boycott KU. Simon & Schuster broke the year-long this…

PRH Consumer Marketing Director Focuses on Discoverability and UX
August 28, 2015 at 1:37 pm

Back in April Penguin Random House announced the relaunch of its website. The move was made in part to further consolidate Penguin and Random House operations, but it was also a significant strategic shift toward marketing titles directly to readers. “We believe that we can serve our authors even better by building strong relationships with…