Online Sales

Benjamin Thomas Joins Media Services Group as VP of Operations
September 15, 2017 at 10:59 am

Scottsdale, Arizona, September 15, 2017 - Media Services Group Ltd. (MSGL) announced the addition of Benjamin Thomas as Vice President of Operations for the Élan Book and Subscription systems.  Said Tom Jensen, MSGL’s President of the Book and Subscriptions division, “Benjamin joins us with twenty years (20) of experience working for and supporting the publishing…

How to Kill a New York Times Bestseller
April 24, 2017 at 11:58 am

Hundreds of bestsellers are unnoticed by shoppers on retail websites, which costs publishers a lot of book sales. There’s an easy fix.

Lessons for Publishers from the Loss of Family Christian Stores
March 16, 2017 at 12:49 pm

Last month brought sad news that another national bookstore chain went out of business. This time, Family Christian Stores, the largest U.S. retailer of Christian books and merchandise, closed all of its locations. Executives throughout the industry, both mainstream and religious, hated to see another big brick-and-mortar chain go under. The sting of Borders closing…

Press Release: Amazon Announces Best-Selling Books of 2016
December 8, 2016 at 1:23 pm

SEATTLE--(BUSINESS WIRE)--Dec. 7, 2016 – Amazon today announced its best-selling books of 2016, best-selling Kids & Teens books of 2016, as well as the Most Gifted and Most Wished For books of the year—just in time for holiday gifting. The best-selling book of the year is Harry Potter and the Cursed Child, Parts 1 &…

Press Release: Open Road Integrated Media Announces Partnership on Global Ebook Pricing Initiative
October 28, 2016 at 2:07 pm

Parsippany, N.J. and New York – Oct. 19, 2016 – Vistaar Technologies, Inc. (Vistaar), a leading provider of price management solutions, and Open Road Integrated Media (Open Road), a digital publisher and multimedia content company, today announced a partnership on a global pricing initiative to drive optimized price management of Open Road’s ebook catalog. Vistaar’s…

Algorithms vs. Humans: What's the Better Path to Book Discovery?
June 28, 2016 at 12:52 pm

An algorithm recently bought me a Father’s Day present I didn’t need or ask for, using my own money. You see, my wife was buying sheets from Amazon when they presented her with the book The Arm by Jeff Passan (HarperCollins) as a Father’s Day suggestion. $27.95 later my charge card was hit with the…

With Online Book Sales, Time is of The Essence
May 10, 2016 at 7:00 am

Now is better than later because later might never come. Among the many tragic losses related to the above wisdom, one of the most trivial revolves around the topic of shopping behavior. (Apologies to the Maharishi inside us all.) And this matters a great deal in the world of books, where we know from our…

How Publishers Can Fight the Four Horsemen -- Amazon, Apple, Google & Facebook
March 11, 2016 at 4:14 pm

The Digital Book World Conference & Expo (DBW) notably shifted its attitude towards major technology platforms this year. The platform giants Amazon, Apple, Facebook, and Google were ominously dubbed “The Four Horsemen.” They were referred to as such throughout the conference, and the language used to depict these companies matched the apocalyptic theme. Described as…

Book Industry Data Remains Mysterious at Digital Book World
March 9, 2016 at 2:43 pm

Day two of the Digital Book World Conference opened with a focus on data, particularly data that examines industry-wide bookselling trends. Unfortunately, it’s clear that much of this data is largely incomplete and the conclusions publishers can pull from it are shaky at best. Michael Cader, creator of Publishers Launch, led a session that explored…

Rand Fishkin: Effective SEO Comes Down to Good, “Amplifiable” Content
March 8, 2016 at 2:09 pm

One of the sessions I was most excited to attend at this year’s Digital Book World Conference & Expo was Rand Fishkin’s talk on search engine optimization (SEO) and book discovery. Fishkin is the CEO and founder of Moz, a leading SEO and content marketing software company. I anticipated this session would be filled with…