Ebook Sales Are Falling, But Paperbacks Are Up
September 8, 2015 at 2:38 pm

Large book publishers, including Hachette, HarperCollins and Simon & Schuster, recently won the hard-fought ability to set their own prices of e-books. But now, as prices for many e-books have risen, the industry is seeing a slump in sales. "It's an example of being careful about what you wish for," says Jonathan Kirsch, author of…

How to Price Books for Retail and Non-Retail Sales
September 2, 2015 at 2:32 pm

Pricing your book properly may be the most important marketing decision you will make as a publisher. The price you choose will determine your sales, revenue, profits and opportunities for long-term growth. However, there is a big difference between pricing for sales through retail stores (including bookstores) and to non-retail buyers. You can improve your…

The Real Price of Traditional Publishing
June 26, 2015

This new world of publishing now allows authors to make many publishing choices after they finish a book. That's a great thing compared to just ten years ago.

Now an author can go the old traditional route, they can go full indie and do everything. Or they can publish somewhere in the middle, taking responsibility for all the work, but hiring out parts, or all of the tasks needed to be done.

6 Ideas for Generating Revenue with Repurposed Content
June 25, 2015

The publishing landscape has changed rapidly over the past decade. With more and more brick-and-mortar bookstores closing their doors, today's marketplace can seem intimidating and discouraging to publishers. But take heart!  Readers are still interested in books and are showing interest in using electronic devices as their reading platforms, so the good news is that those collections of titles gathering dust still hold value, and technology might actually facilitate increased revenue.

Podcast: The New Growth Engines for Scholarly Publishers
June 24, 2015

In this episode, Scholarly Kitchen chef and scholarly publishing business consultant Michael Clarke looks at some of the growth engines-from new end-user products and services to new business models to mergers and acquisitions-that companies in scholarly communications are tapping as their traditional individual and institutional subscription businesses cope with flattening prospects.

Will Book Publishers Ever Start Fact-checking? They’re Already Starting.
June 23, 2015

Another spring book season has come to pass, and with it another set of factual mini-scandals. Earlier this month, the New York Post found major inaccuracies in Primates of Park Avenue, Wednesday Martin's "study" of Upper East Siders and their wife bonuses, prompting Simon & Schuster to slap a quick disclaimer onto its best-seller. A writer found that a key statistic in David Brooks's The Road to Character was badly mangled and wrongly sourced. (Random House will correct it in future editions.)