Social Media
July 1, 2012
It's hard to imagine any title launching today without a Facebook page, Twitter campaign, author blogs, online assets and video, and all other manner of digital marketing. But it wasn't so long ago—2008—that one of the year's biggest releases launched without any of that.
July 1, 2012
Content marketing is the hot new term in the world of marketing. As it is when anything new and potentially revolutionary comes along, confusion and fear about this new 12-headed beast are running rampant. I've heard some bewildering arguments against content marketing that were based on little more than fear and "yeah, well, my second cousin the web geek told me xyz" reactionary belligerence.
June 25, 2012
And will Angelina Jolie want to direct the movie version of your book? E.L. James appears to have just accomplished both feats with "Fifty Shades of Grey". In order for you to be considered, you'll need to get a publisher. But, how do you do that? Traackr's Top 10 Social Media Influencers: Book Publishing To start following the Top 10 influencers or me on Twitter, simply click the names below:
June 13, 2012
We're loving Penguinstagram, the social media/lit project from Penguin Books, India, that we found written up by Lost at E Minor. The project prompts readers to combine passages from their favorite books with photos they've taken on Instagram. —Brian Howard
Quoth Lost at E Minor:
Penguinstagram — by Penguin Books, India — invokes readers to capture choice quotes from literature in the form of pictures. The poetic project is looking very artsy so far.
June 13, 2012
Facebook is culture. It’s etiquette. It’s inside our language and our love lives. And it changed us all in eight short years. Our relationship with mainstream Facebook? It’s complicated. We love watching far-flung friends grow up before our eyes. We love sharing our accomplishments in pursuit of the life-affirming “Like.” We hate fumbling through layers of privacy, maintaining relationships with people we dislike, and suffering the minutiae of life in the town square. These notions will persist, since social media isn’t going anywhere. But every great empire falls. As its forerunners did, Facebook will grow heavy under its own
June 5, 2012
Goodreads Community Manager Patrick Brown calls the site “the largest in the world for readers and book recommenders,” soon to hit nine million members. He says discovery is their most important role, and reviews are the cornerstone of how the site supports discovery. According to Brown, Goodreads' reviews spread beyond the site and they are the number one driver of book reviews to Facebook.
May 23, 2012
Michael Pietsch, Publisher of Little, Brown and Company and Executive Vice President of Hachette Book Group, announces the launch of ChapterShare, a new Facebook application designed to make the sharing of book excerpts a highly social experience.
May 23, 2012
Former Apple software evangelist Guy Kawasaki thinks that Google+ has a lot in common with Apple.
“When I saw Macintosh for the first time it was somewhat of a religious experience for me,” said Kawasaki during a talk at the Google+ Photographer?s Conference Tuesday. “Fast forward about 25 years and I had a second religious experience — which is when I saw Google+ for the first time.”
May 11, 2012
At the BISG ninth annual Making Information Pay Conference, held at the McGraw Hill auditorium on May 3, seven expert presenters took the assembled 200 industry professionals through a fast-paced three-and-a-half-hour session slicing Big Data down to manageable bites.
Not for the faint of heart, the event was focused on the message that Angela Bole, BISG Deputy Executive Director opened with. Citing a McKinsey Institute study’s warning of a critical shortage of expert analytical information workers she said that “It’s our belief that, as an industry, we need to harness the awesomeness of ‘deep analytical expertise’ in order to create the kind of book industry that’s truly capable of the innovation necessary to stay relevant over the coming years.”
Big Data, she said, “refers to the act of ‘taming’ the volume, variety and velocity of massive datasets.” It is what takes us to a place where we’re now able to develop holistic approaches to full-scale strategies that are analytical in the deepest sense of the term.”
May 1, 2012
The tools we use to find content are changing and becoming more intelligent. Google can now distinguish between content that people find actually useful and content that has been perfectly optimized to game their system. Obviously, it is in Google's interest not to be gamed.
