Spend Less Time Marketing by Setting Up Social Media Outpost Channels
December 21, 2016 at 7:00 am

If you’re an author who is struggling by trying to be all things to all people on every social media channel, then I’ve got some good news: you really only need to be engaging on one social media site to set up an effective marketing presence. There are four steps to the process of selling…

My 2016 Predictions: The Verdict
December 19, 2016 at 7:00 am

Last December I wrote a blog post setting out my predictions for the publishing industry in 2016, and I promised to revisit them after 12 months. I always stress the importance of accepting accountability in business, and therefore I must also live—or fall—by the same rules. I have placed a score by each prediction. Please…

Making Sense of the Turmoil at HMH
December 7, 2016 at 2:05 pm

The headlines announcing Houghton Mifflin Harcourt’s disappointing third-quarter results were the kind that readers of the business press are used to seeing: “Houghton Mifflin Harcourt Sales Declined 7% in Q3 2016,” read one. “Houghton Slashes Expectations Again After Poor Quarter; Stock Falls Sharply,” read another. Was HMH’s stumble just another sign of how hard it…

Press Release: Semantico Partners with TrendMD to Improve Discoverability of Academic & Professional Content
December 1, 2016 at 2:01 pm

Brighton, U.K. -- December 1, 2016 -- Semantico have announced a partnership to provide the native integration of TrendMD within their Scolaris digital publishing solution. The partnership will deliver to publishers an enhanced research experience for their end-users and increased content discoverability, but above all, the potential for increased usage. The market-leading content discoverability tool…

Machine Learning: Can a Computer Judge a Book By Its Cover?
November 14, 2016 at 11:34 am

At MIT Technology Review, an article from Emerging Technology from the ArXiv looks at work being done by Brian Kenji Iwana and Seiichi Uchida at Kyushu University in Japan. According to the report, they’ve trained a deep neural network to study book covers—to see if the network can identify genre.

Listening for Wider Adoption: ReadSpeaker Talks Up Text-to-Speech
November 1, 2016 at 12:03 pm

Roy Lindemann co-founded text-to-speech company ReadSpeaker in 1999. Today, a technology that 18 years ago may have seemed liked science fiction is used by some of the biggest names in educational publishing. Discovery Education and Cengage Learning use ReadSpeaker to increase students’ understanding and recall of their digital content, whether they’re dyslexic, prone to learn better and recall…

Why Hasn’t Scientific Publishing Been Disrupted Already?
October 27, 2016 at 10:53 am

Looking back on 2009, there was one particular note that seemed to sound repeatedly, resonating through the professional discourse at conferences and in posts throughout the blogosphere: the likelihood of disruptive change afoot in the scientific publishing industry. Here in the digital pages of the Scholarly Kitchen, for example, we covered John Wilbanks’ presentation at SSP IN and Michael Nielsen’s…

Press Release: Cengage Learning Launches Competency-Based Learning Platform
October 25, 2016 at 12:29 pm

WASHINGTON — October 25, 2016 — Learning Objects, a Cengage company, today announced the full release and availability of its Competency-Based Learning (CBL) Platform. Streamlining the development of competency-based programs, the platform is an end-to-end experience including competency dashboards, personalized learning activities, extended transcripts and evidence portfolios.  Designed to support programs built around learning goals…