Trade

Henry Holt & Company Celebrates 150 Years
April 25, 2016 at 12:10 pm

Henry Holt & Company has undergone a number of incarnations since it was formed in 1866, when Henry Holt partnered with Frederic Leypoldt to publish books under the name Leypoldt & Holt. For one thing, it has had a number of different names, owners, and mission. The Henry Holt that exists today began to take…

Semantic Tech Empowers Publishers to Repackage Content & Tap New Revenue Streams
April 21, 2016 at 12:00 pm

Books as a technology have been around for such a long time that it’s easy to forget that they were once major innovations themselves: Before the book there was the scroll, and the clay tablet before that, and it wasn’t until the end of the 16th century that modern indexes were invented, still largely the…

Netflix CEO Describes Publishing’s Dilemma
April 20, 2016 at 1:48 pm

Editor's Note: This post was originally published on The Future of Publishing. Netflix released its latest quarter earnings report today. In a Letter to Shareholders (PDF), Netflix CEO Reed Hastings described the competitive landscape the company faces. In doing so he framed the challenge faced today by all publishers, certainly all book, newspaper and magazine publishers.…

12 Ways Book Publishers Can Improve Facebook Engagement
April 15, 2016 at 12:14 pm

Publishers know promoting books and authors on Facebook is smart, but it's a lot more impactful when there's high engagement from Facebook users. Why do some publishers earn 1,000 or more likes on a post while others may receive as few as 7? If you want to increase  Facebook engagement, here are 12 tips you…

How Authors & Publishers Can Maximize Online Marketing
April 6, 2016 at 12:44 pm

Mike Shatzkin said in his opening remarks at Digital Book World 2016 that publishers need to help authors with their marketing efforts. “At the very least, every house should do a ‘digital audit’ for every author they sign that includes concrete suggestions for filling in gaps and improving discoverability and engagement. To my knowledge, not…

Technical Director Jean-François Lyet on How Hachette Livre Is Capitalizing on Digital Printing
April 5, 2016 at 2:01 pm

In March, I attended the Ricoh Publishing Executive Symposium to learn about digital book printing and its evolving role within the book industry. The event gathered a number of book manufacturers and publishers in order to discuss the latest innovations in digital printing technology and how those innovations are reshaping the business. According to printing…

What’s the Missing Ingredient for Unlimited Reading Services?
April 4, 2016 at 8:40 am

I’ve been a fan of unlimited e-reading services for at least a couple of years now. When Oyster Books went under I shifted to Kindle Unlimited. For short-form magazine content I use Texture, the offering formerly known as Next Issue. Prices for these services are typically in the $10-15/month range and, for the most part,…

PRH Drives Revenue Growth at Bertelsmann
March 22, 2016 at 2:42 pm

Today Bertelsmann, the majority stakeholder in Penguin Random House, reported that its total revenue grew 2.8% to €17.1 billion or about $19.2 billion in 2015. The company reported that PRH played a significant role in that growth, increasing its revenue by 11.8%. That increase is significant, especially in light or recent reports from the AAP…

Hachette Relaunches Website With Responsive Design, Sharable Book Excerpts & More Original Content
March 3, 2016 at 2:28 pm

This week Hachette Book Group (HBG) quietly updated its website in an effort to better align it with HBG’s direct-to-consumer marketing strategy. The upgraded site include a responsive design that improves mobile experience, original audio and video content, and sharable online book excerpts. Currently the site features an audio excerpt from the Jordanna Max Brodsky’s…

Press Release: AAP StatShot — Trade Sales up Slightly in October 2015
March 2, 2016 at 2:00 pm

WASHINGTON — March 2, 2016 — Publishers’ book sales for trade (consumer) books from Jan. to Oct. were up 0.5% compared to the same timeframe in 2014. Overall publisher revenue for the 10-month period was $13.2 billion, down 2.8%. These numbers include sales for all tracked categories (Trade - fiction/non-fiction/religious, K-12 Instructional Materials, Higher Education…